Job Description

Overview

Home. There's no place like it. And there's no feeling like helping people create the joy of feeling truly at home. At Dunelm, that's what we do. We're the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and encouraging culture we've created makes this a place you'll feel right at home too.



We are the UK's Number one homewares retailer offering c85,000 products building a consumer focused retail business that delights customers in our stores and online.

About the team and the role

Our Brand Marketing team is here to grow love for our brand-boosting awareness and helping more people see us as the go-to for all things home. Whether it's encouraging our lovely existing customers to pop back in more often, or welcoming new faces to discover what we're all about, we do it all under our brand platform:

'The Home of Homes.'

Sitting within the wider Brand Communications team (which includes PR, Influencer Marketing and Advertising), the organic social team brings our brand to life on platforms where our customers spend their time-Instagram, TikTok and Facebook. Creating content that's engaging, watchable, shareable, and full of our personality.



As a PR Manager you will promote Dunelm from a brand and product perspective to consumer media. By working with national, regional, consumer and trade press (broadcast, print and online), you will help drive brand consideration through positive press endorsement, driving increased brand love from existing customers and reappraisal from lapsed/new customers.

What you'll be doing

Team Up with the Senior PR Manager

: Collaborate closely to bring our PR strategies to life.

Create Buzz

: Dream up new media stories and angles, gather insights from our team, and keep an eye on media trends for inspiration.

Be the Media's Best Friend

: Handle all media requests promptly and efficiently.

Stay in the Know

: Monitor media coverage (including our competitors) and share the highlights with the team. Review our dashboards to ensure we're on track.

Plan Amazing Events

: Organise press events and activations that wow, all within budget, to boost our brand and showcase our products.

Partner with Our PR Agency

: Ensure smooth collaboration and top-notch service from our PR agency.

Meet Press Deadlines

: Manage our monthly schedule to provide timely product information to both long-lead and short-lead press.

Champion Community PR

: Oversee our Community PR programme and ensure we hit our KPIs.

Craft Perfect Press Packs

: Manage the creation process, from planning to photography selection, and ensure everything runs smoothly.

Keep an Eye on the Budget

: Manage the PR budget to ensure we're spending wisely.

Collaborate with Marketing

: Work closely with the marketing team to align our PR efforts with the overall strategy. We can't wait to see the magic you'll bring to our team!

What we'll look for in you

Top-notch Communication

: Excellent verbal and written skills, with meticulous attention to detail.

Organisational Wizard

: Exceptional organisational skills, including working within a critical path framework, logistics, and delivering against media deadlines.

Proactive Problem Solver

: A proactive attitude and a knack for solving problems.

Thrives Under Pressure

: Ability to thrive in a fast-paced environment.

Media Savvy

: Strong understanding of the media landscape relevant to the Dunelm audience.

Press Relations Pro

: Experience in communicating with press/publicity, with existing press relationships.

Quick Thinker

: Ability to show initiative and react swiftly when new opportunities for coverage arise.

Supplier Management

: Able to effectively manage third-party suppliers (e.g., PR agency, event agency, printers, set builders) and confidently stay within budgets.

Presentation Skills

: Able to talk confidently about PR work in presentations to stakeholders and demonstrate the value of PR activity.

Channel Expert

: Strong knowledge of various communications channels.

Brand Ambassador

: A passionate brand ambassador for Dunelm with a strong understanding of our goals, purpose, values, and how to build conversations around them.

Team Player

: Works well within a team.

Desirable Skills:

Presentation Skills

: Ability to deliver engaging presentations.

Influencer Insight

: Working knowledge of the influencer and social landscape and how PR activities can be integrated.

Creative Flair

: A flair for creativity and a genuine love of homewares. *

Analytics Knowledge

: Basic experience with Google Analytics to report on traffic and product performance from PR activity.