Job Description

Press Officer Popeyes UK
Location: Ealing Broadway (3 days per week)
Popeyes UK is growing fast, with big ambitions across the UK and Ireland. As we scale, we're investing in our brand, reputation and voice - ensuring we show up consistently, confidently and with impact across the media.
We're looking for an experienced Press Officer to join our Marketing team on a freelance contract for 6 months, with the potential for the role to extend. This is a hands-on, senior PR role where you'll lead our press office activity during a key phase of growth, working closely with senior leaders and agency partners.
What You'll Do

• Lead and deliver press office activity across restaurant openings, expansion and corporate communications
• Manage media enquiries, including reactive and issues-based PR, with professionalism and clarity
• Develop and distribute press releases, media pitches and business announcements
• Build and maintain strong relationships with journalists across trade, business, regional and deals media
• Partner with the Marketing Director and CMO to shape the corporate narrative and communications calendar
• Oversee crisis communications, reputation management, awards and leadership profiling
• Monitor and analyse media coverage and performance against benchmarks and ROI
• Manage PR budgets, agency relationships and collaborate with marketing, brand and social teams to ensure consistent, integrated messaging

What You'll Bring

• Strong experience in a Press Officer or similar PR role, agency-side or in-house
• A proven track record across corporate, consumer and public affairs PR
• Experience within food, beverage or hospitality, ideally QSR
• Established relationships with trade and corporate media
• Confidence handling reactive media and sensitive situations in fast-paced environments
• Excellent writing, storytelling and communication skills
• A curious, creative and commercially minded approach
• Strong organisational skills with the ability to manage multiple priorities to deadline

Benefits

• Competitive salary
• Private healthcare + Life assurance
• 33 days holiday (including bank holidays) + your birthday off
• Career development and progression opportunities
• Access to wellbeing and lifestyle benefits through our platform
• Cycle to work scheme and gym discounts

At Popeyes, everyone counts. Inclusivity and respect sit at the heart of who we are, and we strive to create a place where everyone can be their true self. That's why we assess each application on the aptitude to do the job - and nothing else.

Skills Required