Job Description

Are you a visionary in CPG innovation with a passion for shaping the future of consumer products? Mintel is seeking a Principal Strategist, Innovation to lead the charge in delivering transformative insights and foresight to our global clients.
About the Role
As Mintel's authority on CPG Innovation (Beauty and/or Food & Drink), you'll be at the forefront of market influence and client impact. This role blends deep expertise in consumer and market dynamics with strategic foresight to guide brands through the innovation lifecycle-from white space identification to product launch and beyond.
You'll be a trusted advisor, a thought leader, and a public-facing voice for Mintel, driving conversations that shape the industry.
Key Responsibilities

• Client Engagement & Insight Activation (70%)

• Deliver high-impact presentations, workshops, and webinars

• Advise global CPG clients on future-facing innovation strategies

• Lead trend forecasting and custom analysis engagements

• Industry Influence & Organizational Impact (20%)

• Represent Mintel at conferences and in media commentary

• Collaborate with PR and Marketing to amplify brand visibility

• Mentor strategists and content creators

• Content Development & Strategic Foresight (10%)

• Create proprietary, forward-looking innovation content

• Identify strategic white space opportunities across categories

• Enhance syndicated content with deep analytical foresight

What Success Looks Like

• Strong client retention and growth through strategic engagements

• Elevated Mintel brand presence in the innovation space

• Personal recognition as a thought leader in CPG innovation

Who You Are

• Experienced: 10+ years in research, strategic insights, or marketing intelligence, with a focus on CPG product innovation

• Innovative: Proven track record of identifying and executing white space opportunities

• Credible: Confident communicator with evidence-backed perspectives and objection-handling finesse

• Visionary: Skilled in forecasting market trends and crafting compelling narratives

• Collaborative: A team player who thrives across Commercial, Consulting, Insights, and Marketing functions

• Proactive: You build your brand alongside Mintel's, driving growth through client success

• Networker - at ease networking across both the market research and CPG innovation industries.

Location: Hybrid (2 days/week in London office) with frequent travel based on client needs
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Skills Required