Description
Position at Wavemaker
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Wavemaker: A Leading WPP Media Brand
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
Role Summary and Impact
The Programmatic Account Director will be responsible for the client relationship as well as the activation team of managers and executives. They will have oversight and he full campaign life cycle; in channel planning, managing set up, optimizing campaigns, ensuring delivery to Wavemaker standards, and ending in reporting the results directly to the client. This will be across an FMCG client with a focus on Branding campaigns.
Key Responsibilities
Campaign Management
Strengthen the team's delivery by ensuring use of best practice templates and process documents.
Understand client pressures, and priorities for upcoming period. Ensure that tangible actions are taken and delegated amongst the team to successfully deliver upon.
Identify which products and solutions could answer your client's business challenges that have been developed within the group.
Good understanding of wider digital media mix and ability to elucidate the role for programmatic amongst digital media, working with the planning to grow spend for your clients
Drive the in-channel learning and innovation agenda for the team, ensuring your team is taking advantage of alphas/betas
Manage the shape of spend in your team to ensure maximum value driven
Client and Partner Management
Build relationships with key senior client contacts across your clients; understand core priorities and drive forward the testing roadmap
Ensure the good reputation of the team
Oversight of client audit procedure for channel to make sure targets are met and potential issues escalated
Maintain strong relationships with senior media owners, tech partners and other service providers
Present confidently in new business pitches, department, and agency team meetings
People Management
Demonstrate strong leadership skills; be the point of escalation for your team and the wider department
Develop case studies for internal use and specialist external awards through a culture of sharing
Ensure best in class team training and creation of personalized development plans
Strong working relationships with key senior stakeholders within the agency e.g., Head of Addressable
Be an active member of the display team community, organizing fun events and drive the collective knowledge base forward.
Operational Excellence
Manage your team to deliver flawless end to end campaign activation and client billing.
Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub
Top negotiation skills to deliver unrivalled value for our clients and teams
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
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