Job Description

Company Description

Who are we?

We're Reach, home to some of the UK and Ireland's most iconic media brands - think the Mirror, Daily Express, OK!, as well as regional titles like the Birmingham Post, Liverpool Echo, and Manchester Evening News. With a readership of 47 million people each month, we're the largest commercial publisher in the UK. But we're more than just our brands - we're a company built on collaboration, imagination, and determination. Our values shape the work we do every day, and we're committed to creating an environment where everyone feels supported, valued, and able to grow. We prioritise flexibility and work-life balance, making it easier for you to thrive both in and outside of work.

Yimbly is part of Reach Plc, the UK's largest commercial news publisher -- home to iconic titles like The Mirror, Daily Express, OK!, Liverpool Echo, MyLondon, Birmingham Live and Manchester Evening News.

What You'll Be Doing:

Are you a junior copywriter or content marketeer with an interest in promotions and a passion for online retail? Are you looking to join a fast-growing team of energetic, ambitious ecommerce professionals working on the most exciting new marketplace - dedicated to home, garden and leisure - to have launched in the UK in the last year?

As the Promotions Marketing Executive, reporting to the Marketing and Brand Manager and with a dotted line into the Senior E-commerce Manager, you'll play a pivotal role in managing and accelerating a key revenue channel through the creation and delivery of reader offers in print and online.


You will manage the full lifecycle of reader offers, from creation to delivery, across multiple platforms. Develop engaging ad copies based on audience insights and trend analysis. Create clear briefs for design teams to ensure all offers are visually appealing, accurate, and strategically placed across print and digital channels.


You will ensure optimal placement of ads in national and regional press., track campaign performance and utilise post-campaign insights to drive improvements and inform the creation of future offers.


Collaboration with internal teams is key; you will work closely with the marketing, trading, ad operations, and editorial teams to ensure offers align with brand guidelines, business objectives, and timelines.

Qualifications

What you'll need to succeed:

We're looking for someone with experience in content delivery, ad operations, or creative project management. Strong writing skills, excellent grammar, and attention to detail are essential. You'll need to manage multiple projects and communicate effectively. A commercial mindset and a good understanding of the retail or media environment are important. Being comfortable with data and optimizing campaigns is a big plus.


With a strategically creative mindset, you'll work closely with both the marketing and trading teams to deliver high-impact offers designed to reach in-market customers and drive sales within each of our product categories. You'll thrive in this role if you're a creative self-starter with strong copywriting and project management skills and a genuine interest in marketplaces, ecommerce, and what makes consumers tick.


Experience with AI tools or writing effective prompts for content generation is advantageous. You'll also use tools to extract text from websites and create images.


If this aligns with your skills, we'd like to hear from you!

Additional Information

What can we offer you?

Help saving for your retirement

- you can join our pension scheme and we'll match contributions up to 6%

25 days' holiday per year when you join.

After three, five and ten years' service with Reach, you'll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme

Enhanced family leave

- including maternity, paternity and adoption - and you'll be eligible after just six months' employment

Private Healthcare Cash Plan

- free health cash plan so you can claim back cash for a range of medical expenses

Wellbeing support

- including a 24/7 assistance programme for you and your nearest and dearest

Giving back day

- an additional day's leave each year to support a cause close to your heart

Awesome career opportunities

- you'll have support from your line manager and a range of learning & development programmes. Your career at Reach will

continue to grow

as you progress through our clear career pathway, with salary bandings that reflect your development:

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.