Job Description

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About us

Treasury Wine Estates (TWE) is one of the world\'s leading wine companies. We know that it\'s the thinkers, makers and doers who have the most impact as we continue to strive towards being recognised as the world\'s most admired premium wine company. We are proud of our portfolio of brands that have tremendous heritage, rich quality and a reputation for excellence across the globe. From the iconic luxury of Penfolds, to the broad appeal of Lindeman\'s and newer brands like 19 Crimes, we are committed to creating memorable wine experiences for our consumers.

About the role:

Reporting to the Head of Regional Marketing EMEA, the PR & Partnerships Manager role sits within our Treasury Premium Brands (TPB) division and is responsible for leading the TPB PR and Partnerships strategy, messaging and toolkit for relevant EMEA brands along with strategy development, and execution of regional PR plans.

• Proactive about timely campaign strategy and reporting ROI for brand PR within the region (and globally where relevant)
• Responsible for media/stakeholder relationships within EMEA for relevant brand portfolio, across the following channels:

• Wine, food and travel media
• Lifestyle/Speciality media (i.e sport/lifestyle)
• Online editors and influencers across social media platforms
• Senior Business Writers (led by corporate communications team)
• General news
• Trade and industry media
• Contribution to brand owned channels (i.e social media, website, DTC comms)
• Lead and leverage paid media partnerships
• Identify \'new\', non-traditional media channels
• Responsible for preparation of written Brand material (i.e media releases, biographies, fact sheets, key messages).
• Manage regional brand reputation promotion and protection

• Communications risk assessment across various business project teams - identifying areas of risk and likely media scenarios and making recommendation on course of action
• Media spokesperson providing comment on brand and business related issues and initiatives
• Lead, communications and media strategy development, key message development and, where relevant, media training senior management/executives
• Lead issues management comms process for relevant brand portfolio - (prepare documents & engage appropriate colleagues).
• Responsible for complying with company policies, procedures and governance including Corporate Social Responsibilities, Risk Management and Health & Safety.
• Self aware/benchmarking- Interested and aware of best in class activation of like-minded brands in EMEA.

About you:

• Bachelor Degree in journalism or Public Relations a benefit but not essential if on the job experience is evident.
• PR consultancy / agency experience is highly desirable. This role requires a focused results driven, resilient, tenacious public relations professional with a proven track record of delivering PR outcomes. Intelligent and a go getter. A team player, but also someone who can \'get the job done\'. Important this individual does not get distracted or lose focus by \'noise\' or corporate politics.

What\'s in it for you

• Financial Review Boss Best Places to Work winner 2022 (and 2021!)
• Access to the world\'s most admired wines through our employee product allowance
• Flexible/hybrid environment to empower you to be your best
• Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe
• Opportunity to build a career across multiple functions (we\'re really good at doing this!)
• Structured development programs to support your health, wellbeing and career
• \xe2\x80\x9cTWEforME Day\xe2\x80\x9d - an additional day of leave each year, for you to do you
• Meeting-free Monday mornings (we all love this!)

What\'s it like to work here?

We bring our whole selves, we\'re courageous and we deliver together - that\'s our DNA. We\'re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We\'re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We\'re definitely \xe2\x80\x9cglass half full\xe2\x80\x9d people and see challenges as opportunities and move with pace to achieve our goals.

If you\'re ready to help us be the world\'s most admired premium wine company, please apply now!

It takes all varietals!

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, age, colour, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact , quoting the job title and reference number.

How to apply

We move quickly at TWE and continually review applications, so if you don\'t want to miss out, apply today. Note that we prefer to deal with you directly; we haven\'t briefed a recruitment agency on this role and won\'t be accepting CVs through any recruitment agency, so please apply directly.

About Us: Here at Treasury Wine Estates we encourage those who, like us, see the possibilities when life is lived with sleeves rolled up and minds left open. From all walks of life and from all parts of our business, every voice is heard and every voice is welcome. Each one of us here defines ourselves and in turn, it\'s that spirit that defines us.

Treasury Wine Estates