Job Description

Job Purpose:

The Public Relations Officer will support CWA's communications and outreach efforts by fostering positive relationships with stakeholders, media representatives, and the wider community. This role involves managing public engagement, promoting CWA's initiatives, and ensuring effective external communications.

Key Responsibilities:

Public Relations & Communications:

Networking with statutory, voluntary and community sectors

Managing and developing working relationships or active partnerships with other organizations, all sectors, and politicians

Raising the profile of CWA as the main support and representation agency for the Chinese community

Promoting racial equality in service provision in statutory/voluntary agencies

Understanding social & public structures and legislative framework, and responding to public policies/legislative proposals and organising consultations within the Chinese community

Develop and maintain relationships with media representatives, community leaders, and key stakeholders

Assist in drafting press releases, newsletters, and social media updates to enhance public awareness of CWA's work

Coordinate public relations activities, including events, media outreach, and partnership initiatives

Monitor public perception and provide strategic recommendations to enhance CWA's reputation

Stakeholder Engagement:

Act as the main point of contact for external communications and public inquiries.

Support the development and execution of outreach campaigns to engage the community and stakeholders

Represent CWA at events, meetings, and networking opportunities to strengthen partnerships

Representing /publishing CWA at conferences, seminars, public arenas, and various occasions

Social Media & Content Management:

Building and maintaining good relationships with the media e.g writing press releases, conducting press conferences, responding to media requests for information or interviews and handling television, radio/press interviews

Assist in managing social media accounts, ensuring consistent and engaging communication

Create promotional materials and content aligned with branding and messaging guidelines

Respond to public inquiries on digital platforms, maintaining a professional and responsive presence

Administrative & Reporting Duties:

Monitoring/ carrying out funding applications to various bodies when needed

Developing and delivering CWA's funding strategy and fundraising for CWA

Maintaining records of media interactions, stakeholder engagements, and outreach activities

Preparing reports on public relations efforts and provide insights on community engagement trends.

Supporting internal teams with communications strategies related to branding and public messaging

Reporting to the Management Committee and staff on meetings with stakeholders, funders, government departments, partners, and other relevant entities as appropriate.

Carrying out other duties as may be reasonably required by the Management Committee

Qualifications & Experience:

Degree (Third level education) in a relevant discipline or 5 years' experience in a

community setting

In-depth knowledge of the Chinese community in N.I. or U.K.

Knowledge of the structures of government, statutory and voluntary sectors

Strong written and verbal communication skills, with an ability to tailor messaging for different audiences

Ability to build and maintain relationships with diverse stakeholders

Proficiency in social media management and digital communications

Highly organized with strong project management skills

Desirable Skills:

Familiarity with nonprofit or public sector communications

Experience in event planning and community engagement

Knowledge of branding, marketing strategies, or content creation tools

Personal qualities

Initiative - using own ideas and those of others to get things done

Commitment to racial equality

Flexibility - openness to new ideas and change

Circumstances

Prepared to work outside normal working hours as necessary

A current, clean driving licence and access to a vehicle

How to apply:

Please E-mail: office@cwa-ni.org

Job Types: Part-time, Contract
Contract length: 10 months

Pay: 8,000.00 per year

Expected hours: 10 per week

Schedule:

Monday to Friday
Work Location: In person

Application deadline: 28/05/2025
Reference ID: Public Relations Officer