Pan Macmillan publishes a broad and vibrant range of books for audiences of all ages - from dazzling bestsellers to influential prize-winners, books to inspire lifelong readers and listeners, to enduring classics for generations to come. The fourth largest UK publisher, they pride themselves on publishing successfully and sustainably and are committed to working together to positively impact culture and society at large.
Each of their imprints is distinctive, containing the carefully curated collections of different kinds of books published for the widest possible readership. These imprints comprise Bluebird, Bramble, Campbell Books, Harriman House, First Ink, Kingfisher, Macmillan, Macmillan Business, Macmillan Children's Books, Macmillan Collector's Library, Mantle, Nightfire, One Boat, Pan, Picador and Tor.
Pan Macmillan is part of Macmillan Publishers International Ltd (MPIL), a division of the Holtzbrinck Publishing Group, a large family-owned media company based in Stuttgart.
About the role:
As a Digital Communications Apprentice, you will dive into the exciting world of digital marketing within the publishing industry. This dynamic role offers a unique opportunity to gain hands-on experience across various specialist areas of their Digital Communications team. You'll get to spend dedicated time learning from and contributing to their email team, understanding how they connect with readers directly; their web content team, shaping how their books appear online; their video and metadata team, creating engaging visual content and ensuring their books are discoverable; and their paid media team, exploring how we reach new audiences through advertising. This apprenticeship is designed to give you a well-rounded foundation in digital communications, allowing you to contribute to real campaigns and develop a diverse skill set crucial for a career in this fast-paced field.
Main Responsibilities:
Understanding, implementing and optimising SEO strategies
Participating in the creation and execution of data-driven, email, social, content and influencer marketing campaigns
Creating engaging short-form video content for varied platforms
Assisting in maintaining and enhancing the website's functionality and editorial content
Contributing to establishing and growing the brand's presence on social media platforms
Working collaboratively with various teams to execute unique and effective marketing strategies
Assisting in analysing digital marketing data to guide change and report on performance
Skills:
An interest in digital marketing and eagerness to learn
Ability to communicate effectively and work collaboratively in a team
Willingness to stay up-to-date with digital marketing trends and developments
Excellent time management skills
Flexible and adaptable, with the ability to respond thoughtfully to changing needs
Experience working with software such as MS Office and Google Workspace
Entry Requirements:
You'll need to attend an online interview with our Talent Team and pass initial assessments in maths and English once you have completed your registration.
You will need to be within an hours commute to the office location listed at the time of your application.
Additional Benefits include:
Access to LDN's Apprentice Community
LDN Personal Development Opportunities
LDN Social Events
LDN Apprentice of the Month Prizes
Excellent Career Progression
Access to Student Discount
Job Types: Full-time, Apprenticeship
Pay: 24,000.00 per year
Benefits:
Company events
Cycle to work scheme
Private medical insurance
Schedule:
Monday to Friday
Ability to commute/relocate:
London EC1M 5NR: reliably commute or plan to relocate before starting work (preferred)
Education:
GCSE or equivalent (preferred)
Work Location: In person