Job Description

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021-22 we reached 650 million people.

Purpose of Role:

To assess market insight needs for the relevant focus area within the Cultural Engagement (CE) Strategic Business Unit (SBU), providing expert advice to colleagues on insight and research requirements. The role will support designing research needs, coordinating briefs and suppliers on specific insight projects, and providing detailed quality assurance from planning to dissemination. The role will also help define and develop insight practices, processes and frameworks as set by the Head of CE Marketing Innovation.

Main Accountabilities:

Consultancy, analysis & problem-solving

• Applies advanced market insight and analytics expertise to provide advice to Cultural Engagement globally in the relevant area.
• Applies analytical approaches to identify and assess current state of market insights and analytics infrastructure, processes and systems, define opportunities for improvement and design, develop and implement agreed improvements, enabling global consistency.
• Undertakes expert analysis on options for change, benchmarking contemporary best practice, to support recommendations for change and drive market insight and analytics process and system development.
• Distils complex concepts and analysis into cogent and persuasive presentations, which convincingly influence decision-makers about the case for new market insights and analytics approaches, systems, processes and tools.

Internal customer focus

• Builds an in-depth understanding of the particular operational context, opportunities and challenges for market insight and analytics activities within relevant CE area.
• Makes appropriate linkages to issues across the broader organisation, to ensure that the development of market insights and analytics projects and initiatives is based on informed business insight and joined-up thinking.
• Consults closely with internal customers and other stakeholder to understand current and future business needs for market insights and analytics.

Service improvement

• Supports the designs, development and management of the global infrastructure for market insights and analytics, e.g., insight databases / systems within relevant CE area.
• Leads the development of global processes, standards and best practice for market insights and analytics for CE.
• Defines and develops key data collection standards, processes and templates for CE Insights in relevant area.
• Ensures joined up planning and delivery of customer, competitor and market research, insight and analytics projects and initiatives.
• Ensures consistent application of agreed data collection standards, templates and processes across CE marketing.
• Reviews impact and effectiveness of projects and initiatives, and identifies opportunities for improvement.
• Ensures identified improvements have measurable impacts on marketing performance.
• Actively plans to ensure engagement, buy-in and compliance with changes that will be driven from CE Insights team.

Specialist expertise

• Provides expert advice, support and challenge on market insights and analytics to internal customers and other stakeholders.
• Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.

Commercial & financial management

• Using agreed corporate systems and processes, plans and manages the budget for agreed market insight and analytics projects and initiatives.
• Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
• Actively applies learning from this process to improve financial planning, management and performance within their area.

Relationship & stakeholder management

• Promotes and champions best market insights and analytics within regions and countries, and through the Marketing Community of Practice.
• Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
• Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.

Leadership & management

• Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon.
• Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives

Role specific knowledge and experience

Minimum/essential

• Significant experience in managing and commissioning market insight and research projects and initiatives within a large and complex organisation from commissioning to dissemintation of results.

• Demonstrable experience in providing expert advice and guidance on market insights and analytics
• Demonstrable experience in coaching managers to use market insights and analytics to improve business performance

Further Information

Pay Band - 7 / F

Contract Type - Indefinite

Location - United Kingdom

Requirements - Candidates must have the legal right to work in United Kingdom

Role Benefits

• Up to \xc2\xa330,354 yearly gross plus \xc2\xa33,300 London Market Allowance yearly gross

• 32 days annual leave, in addition to public holidays

• 6 days volunteering leave

• Career average defined benefit pension scheme

And an unrivalled Opportunity for you to get to use all the experience you\'ve built up working in leading global organisations to support us in building trust across the world!

Closing Date - 27th of August 2023

A connected and trusted UK in a more connected and trusted world.

Equality , Diversity, and Inclusion (EDI) Statement

The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment. We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability. All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

The British Council is committed to safeguarding children, young people and adults who we work with.

We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.

Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council\'s Safeguarding policies for Adults and Children.

If you have any problems with your application please email

Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our \'ASK HR\' email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.

British Council