Job Description

Sales and Account Manager

Reports To: Head of Sales

Hours: 45 hours per week (Monday to Friday)

Location: Redemption Roasters Headquarters, London

About Us

At Redemption Roasters, we do things differently. We're not just about great coffee - we're about second chances. We roast top-tier specialty coffee while providing barista and roasting training to prison residents, helping them build new futures. We believe coffee can be a force for good, and we're growing a community of partners who share that belief.



We're now seeking an experienced Sales and Account Manager to focus on building new business in the contract catering sector, with a particular emphasis on universities/education, healthcare, and beyond. If you have a strong track record in this space and are passionate about both coffee and social impact, we'd love to hear from you.

Key Responsibilities

Sales & Business Development

Target New Business:
Identify, approach, and convert prospects within the contract catering sector, with a focus on education and healthcare environments.
Sector Expertise: Understand the specific dynamics, pricing structures, and procurement processes relevant to contract caterers and corporate clients. Drive Growth: Work closely with the Head of Sales to contribute to the growth strategy and refine our approach. Lead Generation: Use a mix of proactive outreach (cold calls, email, events) and networking to develop a high-quality pipeline. Close Deals: Guide prospective clients through the full sales journey - from initial contact to onboarding and beyond.

Account Management

Build Lasting Relationships: Serve as a trusted partner to key clients, nurturing long-term partnerships. Onboarding & Support: Ensure new accounts are set up for success through operational advice, training, and product support. Training & Engagement: Deliver barista training to deepen client understanding of our coffee and ethos. Troubleshooting: Assist with equipment installation and problem-solving when technical issues arise. CRM Management: Track interactions and insights using Copper CRM to ensure efficient, informed account management. External Representation: Attend industry events, tastings, and client meetings to raise our profile and share our mission.

What We're Looking For

You're an experienced sales professional with a proven track record in the contract catering sector. You combine a sharp commercial mindset with a love for specialty coffee and mission-driven business.

Essential Skills & Experience

2+ years in a B2B sales role

: Ideally working with clients in the contract catering sector. Pricing Knowledge: Understanding of contract catering pricing and decision-making structures. Sales Expertise: Confident in lead generation, pitching, negotiation, and closing. Client Relationships: Skilled in building rapport and trust with stakeholders from site-level managers to procurement leads. Coffee Knowledge: Good grasp of specialty coffee principles (coffee extraction etc.). Technical Know-how: Familiar with espresso machine maintenance, grinder calibration, and water filtration systems. Organisation: Strong time management and CRM skills. Licence: Full UK driving licence and willingness to travel.

What You'll Get

Free coffee and tea at all our shops 50% off food and 30% off retail coffee Generous incremental annual leave based on length of service Option to purchase up to 3 additional annual leave days Discounts at Coal Drops Yard Annual summer and Christmas parties 3 paid professional development days per year Laptop and phone (if applicable) Supportive and values-driven workplace Employee Assistance Programme Cycle to Work Scheme High street discounts via BHN Extras Up to 400 referral bonus

Equality and diversity Statement

Redemption Roasters is an international and multicultural business with customers, suppliers, and employees from across the globe. Fostering diversity in the workplace is both right and good for business. Gender, belief, ethnicity, origins, disability, sexual orientation, marital status, age or history of incarceration doesn't matter. If you perform, you'll fit in, whoever you are. We welcome applications from people with backgrounds traditionally underrepresented in the specialty coffee industry.