Job Description

Harrington Care Homes -

'For a better everyday'

About Us

Aston Manor is a modern, purpose-built care home in Aston Clinton designed by a family run provider who has many years in operating care homes within the UK.

At Aston Manor Care Home, we are dedicated to providing a safe, nurturing, and compassionate environment for those in need of support. Our care home offers a warm and welcoming atmosphere where residents can enjoy the highest standard of care, tailored to their individual needs and preferences. We value strong relationships with families and the community, creating a collaborative approach to care that emphasises open communication and trust.

Our team is built on our key values of Simplicity, Quality and Authenticity.

Overview of Job Role

We are seeking a passionate

'Sales and Marketing Manager' (Client Relationship Manager)

to join us in the exciting journey of opening of Aston Manor Care Home. This pivotal role requires an individual who can drive sales growth and enhance our brand presence in the community. The ideal candidate will possess a blend of people skills and creativity, enabling them to embark on a journey of relationship-building and community engagement.

Hours of Work:

40 hours per week

(8.30am - 5pm)

Competitive package of

OTE 55,000 per year

Key Duties and Responsibilities

Lead and represent Aston Care Home brand as the first point of contact with prospective clients, families and the local community. Ensure delivery of smooth and seamless experience for clients in their journey transitioning into the Care Home. Work closely with General Manager in understanding and exceeding the occupancy targets in line with the agreed weekly fee rates. Build trusted relationships with both internal and external stakeholders. Actively get involved in the community and liaise effectively with all individuals and organisations in-charge for placement referrals. Understand the local competition and project the Care Home in positive light clearly communicating the culture, values and unique selling points to our prospective clients. Create avenues for lead generation and ensure there is a system in place for pipeline of enquiries on a consistent basis and manage the enquiry management system. Rollout robust business development plans working closely with the General Manager and Senior Management team to raise the profile of Aston Care Home. Take ownership on planning and leading networking events within and outside the Care Home. Ensure that the marketing suites are well organized and maintained for a successful show around. Actively track and produce reports on sales metrices and identify areas of improvement. Prepare and ensure thorough compliance with implementing robust placement contracts. Liaise with the administration team to communicate all financial aspects in relation to the admission of clients. Hold sales and marketing training sessions with the wider Care Home team to ensure that all team members understand their role in creating brand value.

About You

Demonstrable track record in sales and marketing with excellent negotiating skills. Strong commercial awareness with a robust understanding of occupancy management. Good track record in networking and relationship building within the local community. Ability to lead and organise sales events within the Home and the local community. Excellent verbal and written communication skills with a people first approach. High proficiency in the use of MS Office suite and other relevant IT systems. Ability to multitask, prioritise and take ownership of this role with confidence and discretion. Work flexibly and collaboratively with the team. Qualification in sales and marketing is desirable but not essential.
If you are passionate about driving sales success through effective networking and marketing strategies and possess the required skills, we encourage you to apply for this exciting opportunity.

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We reserve the right to close this vacancy once we receive suitable applications, therefore, an early submission is encouraged.

Harrington Care Homes is an equal opportunities employer, and we welcome applications from all suitably qualified candidates regardless of their race, sex, disability, religion/belief, sexual orientation or age.

Job Types: Full-time, Permanent

Pay: Up to 55,000.00 per year

Schedule:

Day shift
Work Location: In person

Application deadline: 18/05/2025
Reference ID: AM - CRM