Job Description

Company Overview

Wakefield Trinity is a proud and historic Rugby League club, playing in the top flight of rugby league in the UK, The Betfred Superleague.

Summary

Entering an ambitious new phase of development, the club is focused on expanding revenue through sponsorship, hospitality, advertising, and innovative commercial solutions for businesses. This is a unique opportunity to join a forward-thinking organisation where sales performance, relationship building, and creativity play a vital role in driving the club's continued success.

We are seeking a motivated Sales Executive to join our dynamic team. Based at the DIY Kitchens Stadium. You will be responsible for generating new commercial revenue for Wakefield Trinity through proactive outreach, cold calling, digital prospecting, and structured lead-generation campaigns. This is primarily an office-based role and focuses on selling across sponsorships, hospitality, events & conferencing, and ticketing-related upgrades. The position also supports matchday commercial operations, club led events and relationship management.

Key Responsibilities

Proactive Sales & Outreach

Deliver high-volume outreach to businesses Run targeted outbound email and LinkedIn campaigns using CRM and marketing tools Build strong prospect lists for all commercial and events-related products. Qualify and convert inbound enquiries.

Sales & Account Management

Create tailored proposals and convert opportunities into revenue. Support existing commercial partners with day-to-day management when required. Work cross-departmentally to ensure smooth delivery of packages and events. Support planning and selling of club-led events (e.g. awards dinners, themed nights).

Matchday Responsibilities (All 13 Home Matches)

Assist with the management and hosting of commercial partners, sponsors, and hospitality clients. Oversee operational elements including sponsor activations, hospitality areas, and logistics. Ensure an exceptional matchday experience for all corporate guests.

Administration & Reporting

Maintain accurate CRM notes, pipelines, and activity logs. Produce weekly updates and revenue forecasting. Support the Commercial Manager with proposal templates, pricing data, and presentations.

Skills & Experience Required

Experience in a sales environment with confidence in outbound sales. Excellent digital communication skills and ability to generate revenue through outreach. Highly organised, able to manage multiple pipelines and deadlines. Strong relationship-building skills and customer service mindset. Passion for sport and/or events is desirable.
Job Type: Full-time

Pay: 30,000.00-40,000.00 per year

Work Location: In person