Job Description

Responsibilities


About the team: The EU MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers. The team is responsible for EU TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success. Responsibilities - Support EU seller lead generation, qualification, segmentation, and other lead management tasks using a data-driven approach. - Assist the digital channel team in creating in-app notifications, EDMs, banners, H5 pages, and other seller outreach materials. - Manage, implement, and monitor seller growth programs, including incentives and championship campaigns, with strong attention to detail and a focus on operational efficiency and budget effectiveness. - Help with seller troubleshooting, community engagement, and the development of educational content to drive seller success. - Perform additional ad-hoc tasks as needed.


Qualifications


Minimum qualifications: - Bachelor's or above, graduating December 2026 or onwards. - Result-oriented and self-motivated, able to balance and manage multiple tasks and apply initiative and work in a pressurised environment. - Skilled in Tableau/Power BI and MS Office; SQL or Python experience for data processing is a plus. - Collaborative and ability to work with multiple stakeholders. Preferred Qualifications - Knowledge of the EU eCommerce landscape and market trends. - Interest in digital commerce, social selling, and content-driven retail. - Quick learner with strong adaptability, agility, and attention to detail.


Job Information


About TikTok



TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us



Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.



We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.



Diversity & Inclusion



TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.