Job Description

All Locations
Studland House (Bournemouth - Lansdowne)
All Departments
PR, Marketing and Communications
Advertising Salary
Salary from 46,735 - 55,755 per annum (pro rata) with progression opportunities to 60,907
Vacancy Type
Permanent
Function
Professional and Support
Closing Date
10 Sep 2025
Basis
Full Time

About the role

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The post holder is responsible for leading the strategic development, management, and continuous enhancement of Bournemouth University's brand and content marketing strategy, ensuring the delivery of compelling, high-quality content across all brand marketing and communications channels. This includes oversight of the university's Design, Video & Content Marketing functions, and digital content strategy, working to bring BU's brand to life through engaging storytelling and impactful creative. The post holder also has overall responsibility for the management and strategic development of all BU content channels, including social channels, YouTube, ensuring content is optimised for engagement, reach, and brand impact.

This role collaborates closely with senior managers responsible for domestic and global student recruitment activities, and senior managers responsible for media relations, internal and external communications, ensuring that content marketing efforts support institutional priorities, marketing, recruitment & conversion campaigns, audience engagement, and income-generating activities such as events and outreach.

As a key brand ambassador and guardian, the post holder ensures that BU's brand strategy embraces and contributes towards the university's values and strategic goals, balancing creativity with data-driven decision-making. They also lead on governance and compliance for digital content, ensuring adherence to public sector accessibility standards, consumer protection laws, and CMA guidance for universities.

About the department

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Our Marketing & Communications department is made up of experts in student recruitment, design, digital, PR, market research and more, all of whom work to support BU's strategic plan. We work with senior stakeholders to influence recruitment targets and support the university in shaping our portfolio to optimise recruitment. We embed effective internal communications activity throughout the University to ensure academic and professional services staff are well equipped and informed.

About us

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Bournemouth University's vision is worldwide recognition as a leading university for inspiring learning, advancing knowledge and enriching society through the fusion of education, research and practice. Our highly skilled and creative workforce is comprised of individuals drawn from a broad cross section of the globe, who reflect a variety of backgrounds, talents, perspectives and experiences that help to build our global learning community.



BU values and is committed to an inclusive working environment. We seek a diverse community through attracting, developing and retaining staff from different backgrounds to contribute to inspirational learning, advancing knowledge and enriching society. To support and enable our staff to achieve a balance between work and their personal lives, we will also consider proposals for flexible working or job share arrangements.

A job description for this position is available at the top of this page. If you require this in a different format, please contact us at

hrvacancies@bournemouth.ac.uk

.