Job Description

Ideas | People | Trust
We're BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today's changing world.
We work with the companies that are Britain's economic engine - ambitious, entrepreneurially-spirited and high?growth businesses that fuel the economy - and directly advise the owners and management teams leading them.
We'll broaden your horizons
The BDO Corporate Affairs team - which comprises PR, Public Affairs and brand strategy - is responsible for protecting and promoting BDO's reputation through the media, with politicians and other stakeholders. Sitting behind this is the one story that we communicate to all our audiences. This is where our brand strategy comes in.
We'll help you succeed
The work we do is underpinned by quality. We deliver audits which are trusted and transparent which can be relied upon by companies and their stakeholders.
You'll be someone who is comfortable working pro-actively and, managing your own tasks, as well as confident collaborating with others and communicating regularly with Senior Managers, Directors, and BDO's Partners. You'll help deliver accurate and transparent reporting to all relevant stakeholders as you provide long term value.
Our new strategy to 2028 sets out how we intend to grow by working together, winning together and valuing each other. We are looking for a Senior Brand Manager to develop BDO's brand strategy and work within the business to ensure it is communicated effectively, someone who will help us tell that story with creativity and passion.
Our brand's importance to our future growth cannot be underestimated. We know that an authentic and well-crafted brand is critical for business success.
Brand is more than the logo or a tagline. It is a distinct fingerprint that distinguishes us from our competition. Our brand is an incredibly important asset which enables us to be attractive to current and future clients, referrers and employees. We know that brand building excels at driving long-term growth and profit.
As part of an experienced and well-respected Corporate Affairs team, you will work closely and collaboratively with them as well as our marketing team, design team, recruitment team and internal communications team to achieve the following:

• Develop a compelling brand story based on the firm foundations we have currently
• Enable us to tell that story through all our owned and earned communication channels
• Oversee the story telling and online presence that sits behind out suite of annual reports
• Understand and monitor the health of our brand overseeing reporting and measurement metrics.

You'll be someone with:

• Demonstrable experience in a senior brand role ideally in the financial services or professional services sector
• Passion about delivering a creative and distinctive brand strategy which separates BDO from the crowd
• Analytical capability: Strong competency in brand tracking, market research methodologies, and insight synthesis
• Stakeholder management: Demonstrated success in influencing and collaborating with senior leadership and cross-functional teams
• Communication: Exceptional written and verbal communication skills, with the ability to articulate complex strategic concepts clearly to a wide range of audience types
• Project management: Experience leading multiple projects simultaneously with strong attention to detail and deadline management
• Has strong commercial awareness and a good understanding of the theory of brand
• Has high expectations of themselves and is a true team player

You'll be able to be yourself; we'll recognise and value you for who you are and celebrate and reward your contributions to our business. We're committed to agile working, and we offer everyone the opportunity to work in ways that suit them, their teams, and the task at hand.
At BDO, we'll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.
We're in it together
Mutual support and respect is one of BDO's core values and we're proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we'll support you at every stage in your career, whatever your personal and professional needs.
Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you'll always have access to the people and resources you need to do your best work.
We know that collaboration is the key to creating value and satisfying experiences at work, so we've invested in state-of-the-art collaboration spaces in our offices. BDO's people represent a wealth of knowledge and expertise, and we'll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you'll never stop learning at BDO.
We're looking forward to the future
At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we're always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions.
We've got a clear purpose, and we're confident in our future, because we're adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.
Rukhsar Zarif
#LI-RZ1

Skills Required