Job Description

Senior Campaigns Marketing Manager 042851
Band 3
Salary: \xc2\xa350,000 \xe2\x80\x93 60,000
Location: Victoria Station House (Hybrid)
Contract Type: FTC 12 months

An exciting opportunity has arisen within the TTL Properties Marketing and Communications department for a Senior Campaigns Marketing Manager, to work on one of the biggest property portfolios in London.

TfL is one of the most recognisable brands in the world, often referred to as the heartbeat of London. Our marketing and information activities reach millions of people every day across a variety of channels, with social media playing an increasingly important role in our future.

TfL is also one of the largest landowners in London, with 4.6m square feet of assets stretching across almost every borough in London, including more than 1,000 retail units in TfL stations and on high streets, 850 railway arches and hundreds of acres of land. At TTL Properties, we\xe2\x80\x99re responsible for TfL\xe2\x80\x99s land and property, and are focused on turning our \xc2\xa32bn portfolio of opportunity into a greener, kinder and more connected London for everyone.

We are an energetic and creative team who pride ourselves on delivering great outcomes for the business and for our customers. We value inclusivity and are proud to be a diverse team, we believe people work best when they can be their true selves at work \xe2\x80\x93 so come as you are!

This newly created role will play a pivotal role in curating a dynamic and impactful campaigns marketing strategy and support TTL Properties in establishing itself within the property market. This is a unique opportunity, whereby TTL Properties is currently reviewing its brand strategy, and intends to announce a new name and brand identity to the market later this year. You\xe2\x80\x99ll work alongside the Marketing Lead and Digital Marketing Manager and will create and deliver a campaign strategy which will be integral to the launching and embedding the new organisation within the property market.

Key Accountabilities

• Developing B2B campaign strategies to support financial and reputational growth of the newly created property company
• Creating content for a variety of communication channels and a variety of audiences
• Managing creative services agencies, project budgets and contracts to make sure campaigns are delivered on time, within budget and meet business objectives
• Managing media buying strategies as required to support the reach and effective targeting of campaigns

Support the Thought Leadership strategy by seeking opportunities to promote the organisation through industry events * Event management, including conferences, roadshows and local initiatives

• Supporting the Marketing Lead in embedding the new brand guidelines and strategy across the business
• Reporting on all campaign activities to demonstrate ROI, performance against business objectives and implement lessons learnt into future projects
• Ensuring the technical accuracy, compliance with brand guidelines and legal compliance of all outputs, proactively seeking advice from colleagues in legal, the operational business and external suppliers when needed
• Conducting customer or stakeholder research, benchmarking and horizon scanning to support insight led decision making

Knowledge, Skills & Experience

Knowledge

• Strong knowledge of all core marketing communications channels: above and below the line (including TV, radio, press and posters), face to face, direct mail, online, digital and social media
• Knowledge of other channels of engagement including PR / news, stakeholder engagement and how to engage with our people
• A working knowledge of research and evaluation techniques to develop and evaluate effectiveness
• Proven track record in reporting on marketing activity
• Experience in managing end-to-end marketing strategies and plans
• Appropriate academic credentials or relevant professional experience

Skills

• Good business and organisational skills, including numeracy for budget management
• Excellent written and oral communications skills
• Excellent creative judgement
• Able to generate enthusiasm across the \'matrix\' and within supplier teams
• Able to turn strategies and plans into action to ensure successful delivery of B2B campaigns and programmes
• Ability to commission impactful content and campaigns through and management of external suppliers

Experience

• Good experience of planning and leading the delivery of outcomes focused B2B campaigns to deliver a variety of objectives - including behaviour change, reputation management and generating revenue and sales
• Good experience of working with external 3rd parties, particularly across creative and media agency and B2B sectors
• Good experience of both leading and working in teams
• Proven track record in delivering impactful content and campaign strategies

Equality, diversity and inclusion
We are committed to equality, diversity and inclusion. We want to represent the city we serve, which will help us become a more innovative and efficient organisation. Our goal is to make our recruitment as inclusive as possible. We are a disability confident employer who guarantee an interview to any disabled candidate who meets all of the essential criteria. We also use anonymising software that removes identifying information from CVs and cover letters to make the process fair.

Application Process
Please apply using your CV and a two-page covering letter. Think carefully about the skills, knowledge and experience in the advert and cover this in your CV and cover letter.

The closing date for applications is Sunday 30th July @ 23:59

We will make every effort to give you as much notice as possible, however some interviews/assessments could be organised at short notice.

We may close this advert early if we receive a high volume of suitable applications.

Fixed term contract for 12 months
As a fixed term contractor we can offer you a choice of pension arrangements. If you choose not to take our final salary pension scheme you will be paid an allowance on top of your salary, subject to Tax and National Insurance. We will share all the details with you at offer stage and the choice will be yours based on your circumstances. Depending on what you choose you can add up-to 14% to your salary.

Benefits

In return for your commitment and expertise, you will enjoy excellent benefits and scope to grow. Rewards vary according to the business area but mostly include:

Final salary pension scheme
Free travel for you on the TfL network
Reimbursement of 75% of the cost of a standard class Ticket for National Rail travel from home or 75% reimbursement on a 28-day flexi ticket
30 days annual leave plus public and bank holidays
Private healthcare discounted scheme (optional)
Tax-efficient cycle-to-work programme
Retail, health, leisure and travel offers
Discounted Eurostar travel

Transport for London