Job Description

Soho, London
Monday to Thursday in the office with Fridays off (full salary maintained) - this new 4-day work week is a 6-month trial, starting 19th May 2025.The RoleThis is an exciting time to join our team at LiveScore Media, where you'll be positioned at the forefront of decision-making and strategic planning, shaping how millions of users around the globe interact with sports. The Insights team is an integral and fast expanding department within LiveScore Group. As a Senior Commercial Analyst, you will support data driven decision making across the business to advise senior leaders within the LiveScore Media department.We're looking for a data-driven enthusiast with commercial acumen to take ownership of our ad-unit performance, working to maximise revenue across various ad inventory channels, inventory types and performance metrics.You'll be empowered to make meaningful contributions, translating complex data and identifying monetisation and growth opportunities that influence key strategic decisions. You'll collaborate with teams and senior stakeholders across the business, turning insights into impact. We value innovation and give our analysts the freedom to experiment with new tools, technologies, training and techniques. If you're curious, analytical, and passionate about sports media and advertising, we'd love to hear from you!At LiveScore Group, we're the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We're proud of the high ratings for our commitment to excellence and fueling fan's passion for sport driving us to the top.We don't just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it's our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you're good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you're passionate about the role and have relevant experience, we want to hear from you!Key Responsibilities

• Analyse and deliver insight to optimise ad performance metrics (e.g. eCPM, fill rate, viewability, CTR) across inventory types and channels (programmatic, direct etc) to identify performance & revenue growth opportunities.
• Conduct in-depth analysis of ad inventory dynamics to identify underperforming segments, channels, inventory inefficiencies, and untapped monetisation opportunities.
• A proven track record of leading projects, working collaboratively with various stakeholders in cross-functional departments and driving actionable insight & recommendations.
• Design and execute A/B tests and experiments to optimise ad placement and formats with supporting analysis.
• Improve data collection and reporting processes and maintain the integrity of commercial data sources.
• Closely monitoring, managing and assisting in forecasting plans & budgets for LiveScore Media and within the ad ecosystem.
• Monitoring overall business performance and driven to investigating changes in core KPIs that impact the Media business.
• The ability to prioritise personal tasks efficiently through understanding business needs and value.
• Self- identify areas of improvement within the business through proactive analysis and self-thought initiatives to support business growth.
• Apply segmentation analysis techniques to understand audience behaviour, ad engagement patterns, and value differentiation across user cohorts.
• Use SQL and other tools to deliver proactive insights, deep-dive into user behaviour, inventory performance, and trends to support monetisation strategies.

• Strong grasp in digital advertising, yield optimisation, ad monetisation or performance metrics in the media landscape. Experience working within sports, publishing, or media organisations a bonus.
• Advanced understanding of SQL (Big Query) and analysing large datasets. Analytical languages (Python, R) are a plus.
• Experience with visualisation and reporting tools (Tableau, Looker Studio or similar) or large data such as Google Ad Manager (GAM) or Adobe Analytics.
• Ability to think commercially and analytically, balancing ad optimisation goals with UX and product performance.
• Ability to turn complex concepts into actionable recommendations and deliver regular reporting and insights.
• Ability to learn in a fast-changing work environment, diving in to challenges and proactively identifying opportunities and providing solutions.
• Ability to coach and mentor other members of the team with a friendly and sociable nature.
• Confident communicator who collaborates effectively across teams and can engage senior stakeholders with clarity and influence.
• Segmentation, clustering or modelling experience desirable but not essential.
• What can we offer?
• Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! This benefit is part of a 6-month trial, starting 19th May
• Company Performance Bonus
• Flexible Working Agreements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials

LiveScore Group