Job Description

Overview:
Whatxc2xb4s the role?
As the SOHO Commercial Senior Manager, you will work directly with the Marketing & Branding Director in the development, implementation, and execution of all marketing & pricing strategies to support company profit objectives. You will have direct responsibility for all SOHO sales organizations (D2D, Stores and Call center). Lead the product improvement & development, budget control, new product offers, notifications, analysis and other department campaign launches besides continuing to serve as liaison with Ad Agency. Develop SOHO products by identifying potential products; conducting market research; generating product requirements; settling specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies. Your main responsibility will be to deliver the SOHO P&L, including revenue, COGS and direct Opex line. Responsibilities:
How can you add value?

• Commercial planning. Tracking sales performance, taking necessary actions to grow pipeline and drive conversion
• Interact with B2C to maximize the current flow of traffic on physical and digital stores and convert the business opportunities into customers.
• Planning, development, and implementation of marketing plans for established special product and co-op advertising and for launches of new products or services for SOHO, Small/Medium and Enterprise.
• Responsible for executing marketing efforts to gain new customers and maintain current subscriber base through collaboration with sales, marketing, product, and cross-functional teams.
• Drive sales efforts across channels with efficient marketing tactics that are alignment with the overall brand to drive business results across product lines and across customer/prospect segments.
• Deliver product messaging for go-to-market activities, including the functional, emotional, and benefit driven value proposition for new products.
• Lead the development, production, and distribution of email, social media presence, promotional literature and collateral materials by working with internal teams and vendors.
• Analyze the results of marketing programs and adjust strategy and tactics to increase efficiency; provide reports on quantifiable objective measurements.
• Plan and execute event management activities in coordination with sales personnel.
• Supervise and handle marketing expenses to ensure that they are within budget parameters.
• Lead and supervise established cash budget and return on investment analysis to support desired sales and profit goals.
• Perform employee training in new products and services, line-ups, and rates.
• Develop and implement service packages and pricing strategies.
• Demonstrate and ensure compliance with the Customer First Philosophy, all Liberty Latin America's policies and procedures including the Code of Conduct and Liberty safety standards and procedures.
• Other functions may be assigned.

Supervisor role:
Directly supervise and provide mentorship to a group of employees in the SOHO sales Department. Carry out supervisory responsibilities in accordance with the organization policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Qualifications:
What do you need?
Education and/or Experience:
Bachelors degree in marketing, Business Administration or equivalent.
5-8 years of experience in Product Marketing with at least 1-3 years in the broadband and telecommunications industry.
3+ years experience in B2B marketing, with knowledge of B2B sales and marketing dynamics, including sales methodologies, communication tactics, key performance metrics and digital marketing.
Experience leading external PR and communication consulting firms and contractors.
Experience in all aspects of developing and handling marketing campaigns and strategies.
Other Qualifications:

• Fully Bilingual (Spanish and English) is a requirement.
• Prior experience working with an outside advertising agency.
• Prior experience with writing websites and collateral copy, particularly with B2B applications.
• Experience with offline and digital marketing strategies and tactics.
• Experience in using marketing automation systems is helpful.
• Strong project management experience and the ability to navigate a cross-functional organization to develop execution plans.
• Ability to multi-task and to prioritize multiple projects & target date simultaneously in a multifaceted environment.
• Meaningful and current knowledge of the industry, market trends and strategies
• Specialist in Internet and social media strategy with a proven track record.
• Knowledge of cable television industry, advertising industry, competing media, as well as specific knowledge of photo classified and direct mail products.
• Meaningful product and industry knowledge.
• Ability to prioritize and coordinate efficiently.
• Strive to relate well both with the public and with employees at all levels.
• Computer-literate, knowledge in Microsoft Office (Excel, PP, Outlook).
• Knowledge of record systems, of standards office procedures and of business organization.
• Strong understanding of customer and market dynamics and requirements.
• Valid drivers license.
• Willingness to travel.

Liberty Puerto Rico provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, citizenship, age, marital status, social status, sexual orientation, gender identity, protected veteran, military service obligation, disability status, genetic information, political affiliation, and being or being perceived as a victim of domestic violence, sexual assault, or stalking. In addition to federal law requirements, Liberty aligns with applicable local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Assessment, background check and drug test will be required to successful candidate.
If you believe you have been discriminated against you may notify the Equal Employment Opportunity Commission, the Federal Communications Commission, or other appropriate agency.