Job Description

Are you a dynamic and results-driven marketing professional ready to take the next step in your career? We're working with a well-established UK-based manufacturer that's making a real impact in specialist environments. With a strong reputation for innovation and customer collaboration, this company is entering an exciting phase of growth, launching new products and expanding into fresh markets.
This newly created role offers the chance to shape the marketing function, drive lead generation, and influence strategic direction. This role will include some travel as part of the role, where you will go out and do site visits to see some of the live projects, and to really get to know the clients and their requirements, to enable you to get that real world feedback and to help you tailor your message moving forward.
The core duties and responsibilities for this role are:
Digital Marketing & Lead Generation

• Own and evolve the company's website and digital presence
• Drive SEO performance and implement inbound campaigns
• Create engaging social media content and track performance metrics

Content & PR

• Lead content creation across blogs, case studies, and PR
• Collaborate with industry publishers and support video content development

Events & Engagement

• Plan and attend tradeshows, exhibitions, and customer events
• Conduct site visits and interviews to generate authentic marketing content

Strategic Marketing

• Work closely with Sales and Product teams to align marketing with business goals
• Support product launches and produce marketing reports to demonstrate ROI
• Use the information gained from market insights to feed back into the marketing strategy

Client Interaction

• Attending site visits to see live projects and to meet with clients and discuss what they were hoping to achieve when they used your services
• Using this meeting and feedback to enable to you to tailor your message, terminology and content moving forwards to maximise your effectiveness.
• These are not sales meetings - These are your chance to show a real interest in your clients and get to grips with what really works in practice.

To be considered for this opportunity we are looking for the following experience:

• Proven B2B marketing experience with a focus on lead generation
• Someone who is flexible to attend events and exhibitions across the UK, and occasionally internationally where you might be required to stay away overnight
• Strong SEO and copywriting skills
• Analytical mindset with creative flair
• Confident communicator and campaign planner
• HubSpot, AHREFs, ClickUp, Google Analytics/Search Console, Microsoft Office
• Must have a full drivers licence and access to a vehicle as regular client site visits are required.

The application process:
Our mission is to support our clients in their creation of an equal, diverse and inclusive workforce. We are committed to providing a barrier-free recruitment process, so if you require any reasonable accessibility adjustments within the application process, then please make it known at the earliest opportunity.
We will carefully consider your details and advise you if we're able to progress with your application within 72 working hours. If you do not hear from us within this time your details won't be retained. So, if you're not successful on this occasion, do continue to respond to future roles we advertise. In the meantime, all good wishes and continued success with your search for employment.

Skills Required