Job Description

Salary
Grade F
Contract type
Permanent
Hours
Full Time
Location
Poole, Dorset, England
Location description
Flexible work location with the requirement to be in Poole weekly.
Interview date
21 August
Closing Date
17-08-2025
Reference
20031
Documents (please view all documents)
(PDF, 152.13kb)
(PDF, 266.04kb)
Internal vacancy
The RNLI actively promotes continuous development within the organisation and is only seeking applications from current RNLI employees and volunteers at this time. If this position is not filled internally it may be re-advertised openly. #LI-DNI
About us
Our purpose is simple: to save lives at sea. 24 hours a day, every day, RNLI lifesavers are ready to launch to the rescue.
We're looking for a Senior Marketing Manager to join our busy Individual Giving Fundraising team. This team is key to RNLI growth; attracting new donors to support the RNLI, making sure they receive a great supporter experience, and in turn, optimising the value of our supporter database.
Your role
As a Senior Marketing Manager (Individual Giving) on your watch, you'll be focused on:

• Leading and supporting a small team of marketing and fundraising specialists to realise RNLI's fundraising objectives.
• Maintaining excellent and effective relationships with our key customers, stakeholder groups and agencies.
• Planning, managing and delivering multiple campaigns and interventions in order to deliver the teams specific income targets.
• Overseeing the team's product portfolio and contact plan, being sure to use data and insight to achieve the optimum mix across multiple channels.
• Increasing LTV across all supporters, ensuring the provision of donor centric supporter journeys, from the initial sign up, to conversion, to legacy enquiry.

As an experienced fundraising marketeer, you'll be comfortable planning multi-channel campaigns with ambitious financial targets.
About you
You'll be passionate about the donor experience, keeping the supporter front of mind while delivering a product portfolio, which generates a strong return on investment for the organisation.
More specifically, you'll need:

• Demonstrable experience of delivering marketing strategies that deliver impactful campaigns with strong financial results.
• Demonstrable ability to use and understand trends and data to positively influence product delivery.
• Problem-solving skills to overcome challenges and a passion to deliver the best possible results for our volunteers and supporters
• Confident people management skills with experience of coaching and supporting others to develop and achieve results
• Extensive experience managing media agencies and working collaboratively with creative and digital experts.

So, as a Senior Marketing Manager you'll be excited about the future of the RNLI's fundraising and have the drive to support our organisation's aim to reduce drowning. If this role is for you, please apply via the button shown.
Safeguarding
The RNLI is committed to safeguarding; protecting a person's health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).
Diversity at the RNLI
Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.