Job Description

Senior Marketing Operations Manager

We are seeking a strategic and results-oriented Senior Marketing Operations Manager to lead and develop our global marketing operations function. This role is essential in scaling our marketing engine, supporting demand generation and BDR effectiveness, and enabling the wider marketing team through streamlined processes, robust platform administration, and strong operational governance.

You will be responsible for owning our marketing technology infrastructure, optimising lead and campaign workflows, and delivering insights that help drive revenue. In addition, you will play a key role in the onboarding and integration of newly acquired businesses, aligning marketing systems, data, and processes to ensure a smooth transition and operational consistency across the group.

What You'll Bring

A proactive, solutions-driven mindset with a passion for systems, structure, and scalability.



A strong mix of technical capability and interpersonal skills -- able to translate business requirements into operational workflows.



Experience working in complex stakeholder environments, with excellent communication skills at both strategic and operational levels.



Ability to transition between strategic thinking, and hands on building, administration and analysis.



A desire to help grow and mature a high-performing marketing operations function at the heart of a fast-paced, ambitious business.
Responsibilities

Key Responsibilities

Marketing Automation & Platform Ownership

Act as the strategic lead and administrator for our marketing automation platform (Pardot) and connected technologies, ensuring platforms are optimised, documented, and aligned with business needs. Own the development and continuous improvement of scalable marketing automation programmes -- including lead nurturing, scoring, segmentation, and lifecycle initiatives -- to improve engagement and conversion. Manage integrations between Salesforce, Pardot, and third-party tools, ensuring data integrity, consistent tracking, and attribution. Maintain platform governance, conduct regular audits, and lead roadmap planning for marketing technology evolution.

Operational Excellence & Enablement

Define and implement scalable processes that enhance campaign execution, lead management, and collaboration across marketing and BDR teams. Serve as the operational backbone for the marketing department: establish standardised workflows, campaign briefs, documentation, and governance frameworks. Develop and lead training programmes to upskill marketing and BDR teams on tools, processes, and data practices.
Champion a culture of continuous improvement by identifying inefficiencies and implementing data-driven enhancements.

Performance Measurement & Insight

Build and maintain robust marketing performance dashboards and reports to track key metrics such as MQLs, SQLs, pipeline contribution, conversion rates, and channel performance. Partner with marketing leadership and sales to deliver insights and recommendations that inform campaign strategy and improve ROI. Lead regular review cycles to assess campaign impact, share learnings, and implement iterative improvements.

Campaign & Project Management

Project manage large, multi-channel marketing campaigns from planning through to execution and measurement, ensuring alignment across marketing, BDR, and product teams.

Provide operational support for campaign execution, including segmentation, asset management, testing, and post-campaign analysis.
Act as a strategic advisor to campaign owners, guiding best practices and ensuring operational consistency.

Acquisition Integration & Change Management

Lead the onboarding and integration of newly acquired companies into our marketing systems, ensuring a seamless transition of data, processes, and campaigns. Align marketing technology stacks, workflows, and reporting structures across new entities while respecting local nuances. Partner with business systems, sales operations, and IT to ensure timely migration and alignment of CRM and marketing automation platforms.
Train and enable new marketing teams on group-wide standards, tools, and best practices.

Lead Management & Data Stewardship

Own and optimise the end-to-end lead management process, including lifecycle stages, routing, scoring, alerts, and SLA adherence. Work cross-functionally to ensure seamless data syncing between Pardot, Salesforce, and other systems to enable accurate attribution, targeting, and reporting.
Maintain data governance standards and ensure compliance with data privacy regulations (e.g. GDPR, PECR).
Skills, Knowledge & Expertise

Requirements & Qualifications

Bachelor's degree in Marketing, Business, Data, or a related field. 5-8 years of experience in B2B marketing operations, with at least 3+ years of Pardot and Salesforce administration. Proven success at a senior or managerial level, ideally in a multi-brand, multi-region environment or within an acquisitive business. Strong understanding of lead scoring, segmentation, nurturing, and lifecycle management. Demonstrated ability to lead technology integrations during acquisitions or platform migrations. Excellent project management skills with the ability to manage multiple priorities across cross-functional teams. Strong analytical mindset, with experience developing and presenting insights from marketing and sales performance data. Skilled in creating and delivering training and enablement programmes to improve team capability and adoption. In-depth understanding of data structure, hygiene, and compliance. Knowledge of GDPR, PECR, and other relevant data protection laws.
Familiarity with a broad spectrum tools such as Cognism, Zapier, Qualified/Drift, and analytics packages is an advantage.
A propos de Forterro


Fondee en 2012, la societe Forterro s'est developpee pour devenir un leader dans le domaine des solutions logicielles pour le marche industriel- avec des implantations dans les principales economies manufacturieres en Europe, ainsi que des centres regionaux de services clients et des centres de R&D dans le monde entier. Depuis plus de 40 bureaux, nos plus de 1 700 employes fournissent des logiciels a plus de 13 000 entreprises industrielles et en assurent le support. Nos produits sont profondement ancres dans les exigences de leur zone geographique locale. Chacun d'entre eux est concu pour renforcer et augmenter la capacite de nos clients a operer efficacement et a etre competitifs.