Job Description

Advert:
Senior PR and Press Officer
Circa 40,000 + benefits
Permanent
Full time (35 hours per week)
Wimbledon (hybrid and flexible working)
About us
We've been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We're the professional body for HR, L&D, OD and all people professionals - experts in people, work and change. With over 160,000 members globally - and a growing community using our research, insights and learning - we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.
We offer an inclusive and stimulating culture and a wide range of professional development opportunities, as well as excellent benefits such as 28 days' holiday with an option to buy and sell days, personal development allowance, access to an award winning pension scheme and a commitment to wellbeing including a cashback health scheme.
The role
As a Senior PR and Press Officer, you will raise the voice and impact of the CIPD in media and wider communications activities in pursuit of its core purpose of championing better work and working lives.
What you'll be doing

• Managing incoming media enquiries, ensuring journalists receive a prompt and efficient response and briefing spokespeople to help turn incoming enquiries into opportunities to proactively communicate key messages.

• Maximising media coverage to support the CIPD's strategic priorities and our research, policy and campaign agenda. This will involve regularly translating policy matters and research findings into accessible news stories that will resonate with different stakeholder audiences.

• Being part of a wider team, which creates and delivers integrated communications campaigns. You will have responsibility for managing the media element of certain campaigns.

• Building and maintaining relationships with trade media, national and broadcast journalists as part of our busy and respected press office. You will also work closely with the editorial team that manage our CIPD magazines: People Management and Work.

• Ensuring that the CIPD's online media centre is an up-to-date resource for the media and members, and that press releases are distributed in a timely way.

• Proactively placing and writing articles for a variety of media and ensuring all articles from CIPD spokespeople are consistent with the CIPD's key messages.

What you'll need to be successful

• Extensive experience in media relations
• Strong awareness of media with good contacts in the national media
• An excellent writer and communicator, able to create compelling copy for a range of audiences and channels
• Experience working in a fast-paced environment, juggling competing deadlines and shifting priorities at short notice
• Experience providing consultancy to the rest of the organisation, including the senior management team
• A team player, able to build relationships with teams across the business and external stakeholders
• Experience representing the organisation when working with media and other stakeholders
• Experience of reputation management, and a good understanding of using social media channels to further our key messages and ensure that traditional and social media activities are aligned.

If this role describes you and your career aspirations, click apply. Please note, the application deadline is on Monday 1 December.
CIPD Empowering People-Valuing Difference. At the CIPD, we believe that every person brings unique perspectives, experiences and strengths that enrich our workplaces and communities. We see diversity as the wide range of visible and non-visible differences that make each of us who we are -- including, but not limited to: age, colour, disability, ethnicity, education, gender identity, neurodiversity, religion or belief, relationship status, sex, sexual orientation, socio-economic background and other personal and protected characteristics and experiences.
Research continues to show that equality, diversity and inclusion (EDI), drives better decision-making, innovation and problem-solving and in turn better organisational business outcomes. By embracing our differences and creating equal opportunities and inclusive cultures we can build environments where everyone feels respected, valued and able to thrive -- and where both organisational and individual goals are achieved.
We are determined to ensuring employment policy and practice promote and deliver EDI at every stage of the employment relationship. This includes not only recognising and understanding how each individuals personal and protected characteristics can either advantage or disadvantage employment experiences and outcomes, but also to continually strengthen our understanding and sharing the benefits EDI.
Please note, we reserve the right to close or extend this position depending on application numbers. Therefore, we would urge you to submit an application as soon as possible.

Skills Required