Job Description

Handle Recruitment are looking for a Senior Sales Executive to join our client's Arts & Entertainment division, which delivers world-class live experiences that celebrate culture, creativity, and community across the globe.
From music and culinary festivals to immersive exhibitions and seasonal events, the team curates exceptional moments that connect audiences with the very best in entertainment and the arts.
West London | 4 Days a week in office
Salary - 30,000 to 35,000 + Commission
The Role
The successful candidate will be responsible for maximising revenue and achieving/exceeding sales targets across designated events within the client's Culinary portfolio. This includes selling stand packages, developing strong client relationships, and providing professional, efficient customer care throughout the sales cycle.
Key Responsibilities and Accountabilities

• Maximise revenue to achieve and exceed event sales targets
• Meet deadlines and perform effectively under pressure
• Maintain high sales activity levels (40+ dials and 5+ effective calls daily)
• Achieve agreed weekly and monthly targets
• Source and convert new business through proactive lead generation
• Maintain and develop the sales database with accurate client records
• Collaborate with team members to develop strategies and sales approaches
• Report on sales activity, pipeline progress, and results as required
• Translate visitor marketing plans into exhibitor sales opportunities
• Maintain and update event floor plans and sales documentation
• Write and distribute effective sales mailers to the database
• Liaise with internal departments including marketing, operations, accounts, and PR
• Conduct client meetings and networking activities confidently
• Manage the re-booking process to secure renewals and repeat business
• Maintain event integrity by adhering to processes and ensuring yield optimisation
• Develop a deep understanding of the market landscape and trends
• Contribute ideas to event development and identify new opportunities
• Deliver a consistent and structured sales communication schedule
• Manage briefs and workloads independently with strong accountability
• Ensure all processes are followed with precision and attention to detail
• Create and implement a customer care programme to strengthen relationships and drive loyalty

Key Results Areas

• Achievement and exceeding of all personal and event sales targets
• Timely, professional, and consistent client communication
• Delivery of dependable and personalised customer service
• Active contribution to team success and business development
• Creative input to enhance event content and develop sponsorship-level relationships
• Accurate weekly and monthly forecasting and reporting

Knowledge and Experience

• Minimum 3 years' experience in sales, ideally in event or hospitality sales
• Proven track record in telesales and achieving results
• Experience in sales planning and forecasting
• High IT competency, particularly Microsoft Office and CRM systems

Skills and Abilities

• Highly organised with excellent attention to detail
• Strong written and verbal communication skills
• Commercially astute yet customer-focused
• Resilient and effective under pressure
• Proactive, solution-driven, and collaborative
• Capable of managing and influencing others to achieve results

Expectations

• Regular weekend work and travel to events across the Arts & Entertainment portfolio (e.g. The Big Feastival, Natural History Museum Ice Rink)
• Occasional travel outside of event periods for client meetings

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.

Skills Required