Job Description

Are you a social media specialist with a genuine passion for commercially driven content and brand storytelling?

We're looking for a talented social media professional with experience across a breadth of channels, to take the lead in growing and developing Trtl's social footprint.


Reporting to Trtl's Head of Digital Growth, you'll work cross-functionally to produce and deliver compelling multi-channel organic social content, manage content calendars and work across all major platforms - empowering us to connect with travel-loving audiences globally.


If you are an agile and creative social all-rounder ready to make an impact in a dynamic and rapidly growing business, we'd love to have you on our team.

About Trtl

Trtl is redefining comfort and style for modern travellers. With over 2 million products sold globally, our Glasgow-based brand is recognised for market-leading travel accessories that make journeys smarter. As we scale our reach, we believe that memorable social media and fresh content are essential to inspiring our community of explorers.

Key Responsibilities

Social Media & Content Creation

Coordinate, distribute and schedule engaging organic content across Trtl's social channels - particularly Facebook, Instagram, Pinterest, Linkedin and TikTok


Working directly with the Head of Digital Growth, develop and curate a comprehensive social media strategy and content calendar to brand guidelines and supporting key trading and campaign moments


Remain agile and responsive to trends within the social space and be ready to shift and adapt content plans accordingly


Liaise with Trtl's in house design team to plan, edit and produce video, stills, UGC and branded content


Work with the wider marketing team to plan, brief in and coordinate content creator and UGC output for organic and paid social

Communit

y Development & Live Shopping

Liase cross functionally to develop and curate exclusive content for Trtl's closed community group, including online events, customer interviews, new product previews, collaborative features


Work with the Head of Digital Growth to map out acquisition journeys and messaging across social, email & paid channels; drive user sign up and engagement metrics for Trtl's closed community group


Lead the conversation with Trtl's online community across all social channels --responding to comments, messages and posts to drive engagement


Plan and coordinate live shoppable video content on TikTok and Instagram, supporting and presenting when required

Performance Analytics & Reporting

Working with the Head of Digital Growth, own the growth and development of social channels with a test and learn approach to drive engagement and audience reach


Use social listening tools to monitor, analyse, and report on sentiment, opportunities, and brand reputation.


Utilise analytics tools (native and third-party) to track KPIs, growth metrics, and campaign ROI, sharing clear insights and recommendations to the wider marketing team / business

What We're Looking For - Must-Have Skills & Experience

An agile, creative thinker with excellent organisation skills - able to balance long-term strategy with the attention to detail required for day-to-day execution


2-5 years of experience in social media, brand communications and content creation with a demonstrable track record of driving online growth through creative campaigns, ideally for a consumer-facing e-commerce brand


Exceptional visual storytelling skills with a flair for witty social native copy and the ability to bring ideas to life, confident both in front of and behind the camera


Proficiency in key platforms (TikTok, Instagram, Meta); scheduling/reporting tools (e.g. Google Analytics 4, Looker Studio, Brandwatch); basic knowledge of content creation tools including Figma, Canva and video editing software


Collaborative and positive attitude--able to work both independently and as part of a creative team.


Genuine passion for social commerce and the changing social landscape with a desire to shape Trtl's content strategy at an exciting time


Due to the 24x7 nature of social media, ability to flex working hours across the week as appropriate (averaging full-time hours of 35 per week)

Nice to Have

A travel lover with knowledge of travel, lifestyle, or retail markets


Experience within a fast-paced start-up/ SME is not essential but will make you a great fit for the Trtl team culture and ways of working


Experience supporting paid social campaigns and/ or implementing SEO best practices in organic content

What We Offer - Careers at Trtl

Competitive salary (dependent on experience) and generous staff benefits including contributory pension, life assurance, health cash plan and benefits platform as well as generous discounts.


Be part of a rapidly scaling, Scottish-founded business with a genuine global footprint.


A real opportunity to contribute to shaping Trtl's digital voice and future.


Fun, ambitious culture focused on innovation and growth.

Ready to help us inspire the next two million journeys?

Please submit your CV and tell us why you'd be a fantastic fit for Trtl. If you have links to previous campaigns, content, or channels you've grown, we'd love to see them.


We are committed to building a diverse and inclusive team. Applications are welcome from all qualified candidates regardless of background or identity.