Job Description

Senior Social Media Executive

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Our Central Division plays a vital role in ensuring that our operational and administrative functions are delivered efficiently, enabling us to maintain the highest standards of care across our organisation.



Location of the role:



The role is within Priory's marketing department, which is based at Priory Hopsital Cheadle Royal. The role is hybrid, involving office-based days, and home working. It may also involve occasional travel, Priory sites across the country.

The marketing team is currently made up of 10 members, split across digital marketing, content marketing, SEO and direct referrer marketing. We also share an office with Priory's internal comms team, and members of the PR team.
What you'll be doing


Reporting to the Content Marketing Manager, the role of Senior Social Media Executive will play a major part in maximising the Priory's voice across a number of social media channels.

The post will work within the marketing team, delivering social media content that is integrated with wider marketing, communications and business development initiatives.Lead all social media activity, including planning, executing and managing the organic and paid social media content plan across core social media channels such as Instagram, TikTok, LinkedIn and Facebook Produce digitally-focused content that engages a thriving mental health and addictions audience Proficient in producing written, graphical and video content to a high standard Maintain internal and external relationships with other teams from around the business, such as consultants and the PR team, completing requests as they are received Manage a paid budget for social media campaigns, working to maximise the effectiveness of spend across channels Monitor and manage Priory's online presence, responding to incoming enquiries Measure and report on the impact and performance of social media activity, adjusting the strategy based on learnings
You can find additional information in the attached job description.
What you'll bring to the role


Our work is rewarding but can be challenging, so resilience is key. No two days are the same! Your natural empathy will help you support others through both the highs and lows.

Previous experience in a similar social media marketing role is essential, with a minimum of 2 years' experience. Experience in a role in the industry is advantageous but not essential. Other first-hand experience of mental health subject matter gained through education and/or practical work experience would be considered beneficial, but not essential.
The successful applicant will be a motivated self-starter with experience in a similar social media role. They will have the confidence to take ownership of the channel, be ambitious about their career in social media, and not be afraid to challenge how things are done and push new initiatives.

This role will provide the successful candidate with a high degree of autonomy. It will be crucial that the successful candidate is able to make decisions and complete their duties and responsibilities with limited oversight.

Additional skills:Strong written communicator skills, both internally to team members but also using flair and creativity who is able to bring clinical content to non-clinical colleagues and consumers in an engaging manner Someone who is comfortable working on their own, but buys into our team ethos Strong attention to detail Graphic design skills, for example with Canva or Adobe Photosho Video producing and editing skills An understanding of, and experience using, A.I. to enhance various parts of social media publishing Flexible and forward-thinking A clear understanding of social media best practices Ability to use social reporting and scheduling tools such as Sprout Social or similar Strong verbal communication skills Experience of, or a willingness to, appear on in front of camera or behind a mic would also help you stand out from the crowd What we will give you in return


We want you to succeed at Priory and thrive in your role. You will be well supported with regular career conversations. We also offer full training and numerous pathways into leadership and qualified clinical positions to help you shape your career with us.25 days Annual Leave + Bank Holidays + additional day's leave for your Birthday! Annual leave entitlement increases based on length of service: 27 days after 5 years' service and 30 days after 10 years' service Length of service recognition awards - every 5 years Employee Assistance Programme Competitive Pension Scheme Initial Disclosure Check Cost covered, if applicable to role 'My Possible Self' App and health-related benefits Online discounts and cashback rewards - Priory Perks Smart Technology scheme (qualifying period) Cycle to work scheme (qualifying period) Smart Holidays (qualifying period) Gym Flex (qualifying period) Healthcare Cash Plan - Simply Health Scheme Eye Care Vouchers 'Cash for Colleagues' - Employee referral scheme Career Pathways Programme - for development and further qualifications Parental Leave Gift
Please take the time to familiarise yourself with the full job description attached prior to making an application.



Shortlisting may begin upon receipt of applications, and the Recruiting Manager may close the vacancy early if enough suitable candidates are identified. In such cases, adverts should be closed immediately, and remaining applicants informed of the reason.
About Priory
Priory is the leading independent provider of mental health and adult social care in the UK. We support 26,000 people a year to move towards a healthier future so they can live their lives as fully and independently as possible. We treat more than 70 conditions, including depression, anxiety, addictions and eating disorders, as well as children's mental health, across our nationwide network of sites. We also support autistic adults and adults with a learning disability, Prader-Willi Syndrome and brain injuries, as well as older people, within specialist residential care and supported living facilities.


With over 13,000 colleagues working at Priory, we have a long and prestigious history, and an unrivalled reputation for making a real and lasting difference to the lives of every individual in our care.

Priory is part of MEDIAN Group, a leading pan-European provider of mental health, specialist care and rehabilitation services, focussed on restoring quality of life through effective, evidenced and data-driven care.



Priory is committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, read more here.



All roles will be subject to a successful disclosure at an appropriate level from the Disclosure and Barring Service (DBS), Access NI or Disclosure Scotland. We are an equal opportunities employer. Priory will cover the cost of a DBS check.



We kindly request that recruitment agencies do not contact us regarding this vacancy. Should we require assistance, we will reach out directly to our 'PSL'

Application Deadline

September 18, 2025

Department

Corporate Services

Employment Type

Permanent - Full Time

Location

Marketing & Business Development

Address

Priory Hospital Cheadle Royal, 100 Wilmslow Road, Manchester, Greater Manchester, SK8 3DG

Workplace type

Hybrid

Compensation

30,000 - 32,000 / year