Job Description

Company Description

We\'re ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you\'re free to be your true self without judgment, and channel your creativity into a platform used by millions.

Through our we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.



As a social-first brand, you will be responsible for ensuring ASOS\'s social output is best in class. You will focus on creating captivating and on-brand content that resonates with 20 somethings, drives engagement, and increases brand awareness at scale. The successful candidate will be creative, strategic, and possess a deep understanding of social media platforms as well as being fully immersed in youth culture and digital trends.

Reporting into the Social Content Lead, you will manage a global team and budget and will need to work closely and confidently with multiple teams. You will need to be commercially orientated and have a proven track record of clearly demonstrating social impact on business objectives.

The Role

We are seeking a digital and content marketing expert to support in leading the global social strategy for ASOS.

The ideal candidate should be an excellent creative thinker, passionate about customer and data [measurement being key] and equally comfortable across technical and analytical problem solving.

Alongside another Senior Manager (Fashion) you will manage the social team focused on the Sportswear and Face+Body vertical of the business. You will need to work closely and confidently with multiple teams within marketing and across ASOS as an organisation. You will need to be social, creative and commercially orientated and have a proven track record of clearly demonstrating social impact on business objectives\xe2\x80\xa6 i.e., social must create business impact.

What You\'ll Be Doing

• Develop and execute social media strategies aligned with the brand\'s overall marketing and business objectives.
• Drive innovation and create engaging campaigns to increase brand awareness and drive customer engagement.
• Oversee the day-to-day management of ASOS social media platforms (e.g., Instagram, TikTok, Twitter, Facebook, YouTube, etc.), ensuring content is consistent, compelling, and on-brand.
• Collaborate with the creative team to develop and curate high-quality, visually appealing, and innovative content that resonates with our GenZ audience.
• Foster an active and engaged social media community by interacting with customers, responding to inquiries, comments, and messages, and maintain a positive brand image.
• Support the process between social and Customer Care to ensure that all social mentions of ASOS are reviewed and responded to as appropriate.
• Use data-driven insights to optimize strategies, improve content performance, and identify trends to continuously improve engagement and conversion rates.
• Stay Updated with Trends: Stay abreast of emerging social media trends, tools, and platforms to ensure ASOS remains at the forefront of social media innovation
• Work with key sponsors in the Marketing function to ensure content is aligned to commercial and cultural calendars to ensure ASOS has a perceived focus supporting the business at any one time.
• Work with the PR and Talent team to ensure global influencer/ creator and affiliate communications/ processes and cadence aligns to overall social strategy and tone of voice
• Retain focus on \'social-first\' culture: creative reviews, knowledge sharing, trial new tools and techniques, review of performance (Inc. competitors).
• Support and develop the careers of your direct reports, ensuring they are always learning and getting the most out of their roles.

Qualifications

Who We\'d Like to Meet

• Proven track record of inspiring creativity in social
• High degree of personal and professional familiarity with Instagram, Tiktok, Facebook, Snapchat, YouTube etc.
• Strong understanding of brand strategy with relevant experience helping to define and build brands
• Held similar positions and managed large social/content teams for the most innovative brands or news organisations
• Experience working with large scale content, budgets and ability to work efficiently and effectively with them.
• Strong creative skills
• Fantastic leadership skills
• Passionate about social media, digital trends, and editorial
• Driven self-starter, with an entrepreneurial mindset, who thrives in a fast-paced environment
• Analytical, and able to both learn from and utilise data to build strategy and tell stories
• Strong communication skills and collaborative personality
• Positive and team oriented
• Previous experience in sports content creation is preferred

Additional Information

What\'s in it for you?

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra day for your birthday
• Discretionary performance related bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Our Commitments

We want our people to be whoever they want to be. That\'s why we\'re committed to creating a truly inclusive culture at ASOS, but how\'re we doing it?

We\'re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We\'ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.

We have several employee networks that operate as safe spaces, to help support and celebrate our people, find out more .

How can we support you to be your best self? Our Talent team will be happy to provide support e.g. if you need additional time to prepare for an assessment or you have requirements for any part of the interview/hiring process - just let us know by email or phone, whatever works best for you. It\'s also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to.

If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.

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