Job Description

About the role

We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Specialist in E-Commerce Trade on a fixed term contract. You will be responsible for the day-to-day trading of all LFC retail E-Commerce stores and selling channels. You will be managing the timeliness, quality and accuracy of all campaign launches and using data to ensure a best-in-class E-Commerce experience for our customers.


This role works closely with the wider E-Commerce UX, Retail Marketing, Retail Merchandising & Retail Product Teams to maximize cross channel sales.

What will you be doing?

Responsible for the trading and success of all LFC Retail E-commerce stores and LFC retail app (s); ensuring brand representation is of the highest quality and consistent across all sites. Deliver and exceed the annual sales/profit plan for all E-commerce stores against the set budget. Assist the Trade Manager to continually review key markets via tiers, fan base, country potential and evaluate sales/profit opportunities; make recommendations for future development and country launches/targeting. Maintain the seasonal trading calendar and adapt this for each individual market's needs. Ensure products/categories/landing pages are ready for a campaign launch. Keep up to date with competitor information and market trends, evaluating this data to present recommendations and new initiatives focusing on building and enhancing the customer experience. Work closely with the UX team and partners to optimise the customer experience and improve conversion. Develop targeted onsite audience groups to personalise the store experience for fans all around the world. Regular communication with the UX E-Commerce team and retail customer services team to ensure any site feedback is recorded and actions are taken where required. Assist Ecommerce specialist to manage all payment disputes, ensuring customers are communicated and aim to resolve cases as efficiently and seamlessly as possible. Compiling accurate daily, weekly and seasonal reports on trading performance, including product categories and ranges. Highlighting sales and conversion trends against forecast and previous performance. Reporting on audience targeting groups to track the success of advanced targeting and personalisation. Develop and maintain advanced Excel e-commerce tracking/monitoring reports. Plan and carry out functional, and end-to-end testing of desktop, mobile, and tablet applications. Script and execute manual integration, regression, browser compatibility, device testing and SEO tests. Identify gaps in E-Commerce SEO strategy across website and measure results. Improve online visibility through on-page improvements and track organic search rankings. Oversee & support the E-Commerce Trade Assistant.

Who are we looking for?

To be successful in this role, it is important you have prior experience in a fast-paced E Commerce environment. You will know and understand current/ emerging e-commerce and e-commerce marketing standards. As well as SEO, JavaScript and best practices. A qualification in Business, Marketing, IT or a related field would be beneficial for this position.


You will be a commercial thinker with strong communication and organisational skills and can work in a fast-paced environment. You will be analytical with the ability to interpret complex data and can provide strong actions/ results individually and as well as a team. You must have excellent IT skills and know how to use google analytics (or similar) and have advanced knowledge of MS office products.

Why should you apply?

This is a full-time fixed term contract role working 35 hours per week (9 months). Your main base will be our city centre office on Chapel Street which is close to local bars, shops and restaurants and has great views over the river Mersey.


To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and a contributory pension scheme.


You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join. There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.


At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association's Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.


Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.