Job Description

Because you can see how we can be better. Innovate, your way.



The SEO Analyst is responsible for analysing the content of the UK/Ireland and United States websites, identifying gaps, and optimising pages to improve search performance. The role involves uncovering marketing opportunities and providing recommendations to drive website traffic. All recommendations must be clear, actionable, and measurable, with defined success metrics to evaluate their impact. As part of the expanding Digital function, you will have the opportunity to work in a fast-paced, tenacious, and innovative environment.

What You'll Get

People are at the heart of what we do at Primark so it's essential we provide the right environment for you to perform at your best.

Let's talk lifestyle:

27 days of leave, plus bank holidays and if you want, you can buy 5 more. Flexible Working, the opportunity for an early Friday finish, and a subsidised cafeteria. Primark Perks - Discounts with some local partner businesses to our offices

What you'll do:

Support the SEO Manager in delivering the SEO roadmap by driving execution, meeting timelines, and prioritising tasks effectively. Collaborate with the SEO Manager, digital trading, content teams and other stakeholders to ensure the site is fully optimised, with content that balances SEO performance and wider business goals. Research, analyse, and optimise commercial and editorial content, providing recommendations and rewriting where needed to maximise visibility, engagement, and traffic. Perform keyword research, competitor benchmarking, and in-SERP analysis to identify opportunities and inform strategy Conduct regular site audits, performance analyses, and reporting to uncover issues and opportunities Identify, propose, and deliver new SEO initiatives that support organic channel growth. Monitor SEO activity weekly, generating insights to shape and refine the future roadmap.

What you'll bring:

2-3 years' B2C SEO Experience, ideally within the digital/retail space Experience with Google Analytics, Google Search Console as well as SEO tools such as Screaming Frog, SISTRIX, Botify, SEMrush, etc. Excellent planning and organisation skills, ability to multi-task, plan and prioritise work schedule for self and work within agreed timescales.


Because you can see how we can be better. Innovate, your way.



What's a career at Primark all about? The positive impact you're making, the experiences you're having and the people you're with. You're our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.


SR Req Number JR 898

#LI-JD1


Our fashion isn't one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.



If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk.

REQ ID:

JR-898