Job Description

Location:

Leicester (on-site)

Department:

Marketing

Reports to:

Head of Marketing / SEO Manager

Contract:

Full-time

The role

We're looking for a data-driven SEO Executive to grow organic visibility, traffic, and revenue for our e-commerce store selling handmade wooden beds. You'll own on-site SEO content, support technical audits, manage our multi-territory SEO approach (UK/US/EU), and run digital PR/link building campaigns that earn high quality coverage and authority.

About Get Laid Beds

We're a Leicester-based manufacturer with a growing global reach. Since 2012, we've grown from start-up to multi-million-pound brand by focusing on what matters: craftsmanship, quality and doing things properly. If you're ready to be part of our journey, we'd love to hear from you. There's plenty of room to grow and no shortage of support around you.

What you'll do

Own SEO content production:

Plan and write SEO friendly category pages, guides, product copy, comparison pages, FAQs, hub/cluster content, and seasonal landing pages aligned to search intent and commercial goals.

Multi-territory SEO:

Localise keyword strategy, meta data, and on page content for UK/US/EU markets; coordinate hreflang, regional nuances (spelling, measurements, delivery info), and SERP landscape differences.

Digital PR & link building:

Develop stories, data pieces, product angles, and expert commentary; build media lists; pitch to publishers; manage outreach; secure high authority, relevant links at scale.

On-page optimisation:

Map keywords, write titles/meta, internal linking, schema markup recommendations, image optimisation, and UX copy tweaks to improve CTR and conversion.

Technical SEO support:

Assist with crawls, log file insights, Core Web Vitals, indexation, redirects, canonicals, and site hygiene in partnership with dev/marketing teams.

SERP growth for revenue:

Prioritise high intent keywords (e.g., bed sizes, wood types, storage features), create content for comparison/consideration stages, and expand long tail coverage.

Content calendar & briefs:

Maintain an always on editorial calendar; craft briefs for designers/writers; QA content for accuracy, tone, and SEO best practice.

Performance analysis:

Track rankings, traffic, assisted revenue, and link metrics; report weekly/monthly with clear insights and next actions.

Competitor & market intelligence:

Monitor competitor pages, pricing/promotions, and content gaps; recommend test and learn initiatives.

Collaboration:

Work closely with Paid Media, Email/CRM, Trading, and Product to align campaigns (payday, seasonal sales, Black Friday, etc.) and maximise cross channel impact.

What you'll bring

1-3+ years' hands-on SEO experience (in-house or agency), ideally in e-commerce. Proven ability to write clear, persuasive, SEO led content that converts. Experience running digital PR or link building campaigns with measurable results. Working knowledge of multi territory SEO (hreflang, localisation, market nuances). Comfortable with keyword research, content mapping, and internal linking strategies. Familiar with technical SEO fundamentals (crawling, indexation, CWV) and how to brief dev/UX. Strong analytical skills; confident in turning data into actionable recommendations. Excellent communication, stakeholder management, and project ownership.

Success looks like

Growth in non brand and priority keyword rankings. Incremental organic revenue and improved conversion from organic sessions. Quality backlinks from authoritative, relevant domains. Increased organic CTR through better titles/meta and SERP features (FAQs, rich results). Strong coverage across UK/US/EU with correct localisation and hreflang performance. Content that consistently hits intent and reduces reliance on paid search for core terms.

How to apply

Send your CV, 2-3 content or PR/link building examples you're proud of, and a short note on a ranking you moved significantly (what you did and why it worked).

Job Type: Full-time

Pay: 25,000.00-38,000.00 per year

Benefits:

Employee discount On-site parking
Application question(s):

Include 2-3 content or PR/link building examples you're proud of, and a short note on a ranking you moved significantly (what you did and why it worked).
Experience:

SEO: 2 years (preferred)
Work Location: In person