Job Description

A legacy in progress...

Say hello to a new era of modern sophistication...PrettyLittleThing has undergone a rebrand. A bold new vision shaping a brand that celebrates both heritage and evolution.





Fashion is all about reinvention, and at PLT we are proving that style is more than just what you wear, it's a statement.

We are stepping away from being a fast fashion brand, and pivoting towards giving customers premium quality product and design.


Are you ready to join our movement?

THE ROLE

As a Search Engine Optimisation (SEO) Executive in the Digital Marketing department at PrettyLittleThing you will be expected to help drive our Optimisation strategy forwards.




The position would suit an individual with 1-2+ years in a Search Engine Optimisation role (agency or client side), who is looking for an opportunity further develop their career by joining a fast paced and growing business.

WHAT YOU'LL BE DOING

Grow Organic visibility, traffic & revenue in line with forecasts & business objectives by working with SEO Snr. Exec(s) / SEO Manager(s) and implementing top-line SEO strategy. Perform regular, in-depth keyword research in-line with business objectives and seasonality to identify new areas for growth. Identify content opportunities based on keyword research/analysis and assisting with production to target these areas. Working on production of elements of the Organic Search strategy and reporting back into Snr. Execs and Managers. Conduct both on-site and off-site analysis on PLT to identify issues and areas of improvement. Analyse competitors & the market to identify opportunities for outreach/link-building/categories/blog content. Carry out methodical analysis of key competitors the market to identify on-site and off-site opportunities for growth. Gather data, generate reports to carry out performance analysis. Producing daily and weekly reports to share with the team and the wider business and using this to inform actions. Working closely with other teams in the business (Buying/Merchandising/eCommerce) to ensure we stay up-to-date with trends and react quickly. Keeping up to date with new SEO developments.

WHAT WE ARE LOOKING FOR

You thrive in a fast-paced environment and are adaptable to working on a variety of different tasks that align with the business needs. You can manage time and prioritise effectively to ensure all projects and deliverables are met accurately and on time. You maintain a high standard of quality and attention to detail across all tasks. You work effectively within a team, sharing information clearly to keep all relevant stakeholders informed of progress. You're confident working independently, taking full ownership of projects whilst proactively providing updates to management. You're a keen learner with a passion for marketing. You push yourself to find out more about the market/industry and communicate what you find to the rest of the team. You bring your best every day, always act in a professional and approachable manner, and have great communication skills. You're engaged in all meetings/calls; paying close attention, asking relevant questions and taking notes. You build relationships with different teams around the business i.e. Digital, Marketing, Buying, eCommerce.

WORKING WITH US

At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy!


We don't stand still - we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we're on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.



We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you're someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you'll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact.


Be bold. Be creative. Be a community.

WHY JOIN US

2025 is a year for making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group.


Let's lead the change together.

PLT PERKS

25 days holiday plus bank holidays Discretionary bonus scheme Company share scheme Life Assurance Company Pension Scheme Flexible working hours Late start, early Friday finish Free parking Employee assistance programme including 24-hour confidential helpline Our Reward Platform allows you to tailor your benefits to suit your needs - such as Private Healthcare, Dental and Healthcare Cash Plans, a Cycle2work Scheme and plenty of fun anytime benefits such as coffee club or virgin experience days. Season Ticket Loans 40% discount across 8 brands, 20% discount on Debenhams Discount & Cashback portal Learning and development support and opportunities both internally and externally Payday drinks monthly and ad hoc events throughout the year

A workplace where everyone is respected; their individual differences are valued; and they can be themselves at work; without exception.

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