Job Description

Job Title: SEO / PPC Specialist Location:

On-site (Full-time) - BAW Creative, Barnsley

Salary:

Based on experience and seniority. We're open to discussing a package that reflects your impact and growth potential.

Reports to:

Creative Director

About BAW Creative

BAW Creative is a fast-growing digital marketing agency - but not the kind you're probably picturing. We don't sell fluff or chase vanity metrics. Our focus is simple: we help ambitious businesses grow their sales with strategic, creative, and technically-sound marketing.

From branding and websites to SEO, PPC, and email, we design joined-up solutions that drive real results. We work closely with ecommerce and B2B brands across the UK, delivering clear outcomes without the jargon.

We're known for exceeding client expectations, generating real results, and scaling businesses with smart, strategic marketing.

We're entering a high-growth phase with a focus on ecommerce, creating a huge opportunity for the right person to grow alongside us.

Our Values

Quality Without Compromise

We don't cut corners. Every project gets our full attention, with sharp design, strong strategy, and measurable results.

Clarity Over Clutter

We communicate clearly and work with purpose. From strategy to design, we avoid fluff and focus on what works.

Progress with Accountability

We take ownership. Deadlines matter, feedback gets actioned, and no task goes untracked.

Creative Thinking, Commercial Mindset

We bring bold ideas, but never at the expense of real outcomes. Design, marketing, and SEO should work hard, not just look good.

People First, Always

We treat clients and each other with respect. Collaboration beats ego, and culture shapes everything we do.

Our Culture

We are a hands-on, creative-led agency that values smart strategy and excellent execution. We work collaboratively in-office, challenge each other to grow, and aim to build long-term partnerships with clients who respect the work and value results. Everyone is expected to take ownership, speak up, and improve how we operate.

We don't believe in bloated meetings or vague ideas. We want people who make things happen, take pride in their output, and are excited about building something meaningful together. There's room to grow here for the right person.

Health and well-being matter to us too. Many of our team are passionate about exercise, fitness, and keeping active - whether it's gym sessions, running, Hyrox or just moving regularly. It keeps us sharp and energised for the work we do.

Oh, and we have a great mascot, Vinny the office dog.

Role Overview

We're hiring an SEO / PPC Specialist to join the performance marketing side of our agency. You will develop and manage paid media campaigns (Google Ads, Meta Ads) while developing and optimising SEO strategies to ensure high visibility and performance. This role is crucial to driving results for our e-commerce and B2B clients.

You'll be responsible for creating, monitoring, and optimising paid search and social campaigns, while also implementing and overseeing technical and on-page SEO strategies. You'll work closely with different team members, such as our in-house designers, developers, and SEO execs to integrate paid and organic efforts. There will also be a client-facing side to this role, delivering insights and reports in our regular catch-ups.

This role is perfect for someone who's commercially minded, data-driven, and passionate about making marketing measurable and impactful.

Key ResponsibilitiesSEO Management & Delivery

Develop and execute on-page and technical SEO strategies Conduct keyword research, site audits, and performance analysis Optimise website content, metadata, and structure for improved rankings Monitor SEO performance using tools like SEMrush, Ahrefs, and Google Search Console Provide regular insights and reporting on organic performance

PPC Campaign Management

Plan, execute, and optimise PPC campaigns across Google Ads, Meta Ads, and other platforms Create targeted ad copy and compelling creative Set up conversion tracking and analyse campaign data Implement A/B testing and CRO tactics to maximise ROI Regularly report on campaign performance, including insights and recommendations

What We're Looking For

Experience:

2+ years in SEO and PPC management. Proven track record of running successful paid campaigns and improving organic performance Proficiency with Google Ads, Meta Ads, SEMrush, GA4, and other relevant tools

Skills:

Data-driven approach with a keen analytical mindset Excellent written and verbal communication Creative thinker with a strategic approach Organised, proactive, and results-oriented Comfortable with multi-channel campaign management

Mindset:

Ambitious and commercially aware Driven to see tangible results and improve performance Collaborative team player with a growth mindset Passionate about digital marketing and staying ahead of industry trends

Compensation & Progression

Compensation:

Based on experience and seniority. OTE will also be discussed during interviews. We will also regularly review business growth, career growth, and salary increases.

Career Growth:

Opportunity to lead the performance marketing team as the agency scales. We're entering a high-growth stage with ambitious plans for the future.

Why This Role Matters

This is a great opportunity for someone who's passionate about data-driven marketing and wants to impact client growth. You'll be joining an ambitious agency during a period of significant expansion, with plenty of room to grow your own career.

How to Apply

Send your CV and a short cover note (or video if preferred) outlining why you're right for this role to jobs@bawcreative.co.uk with the subject line: "SEO / PPC Specialist Application - [Your Name]"

Job Types: Full-time, Permanent

Pay: From 27,500.00 per year

Benefits:

Casual dress Company events Company pension Free parking On-site gym
Schedule:

Monday to Friday
Application question(s):

Can you describe a successful SEO or PPC campaign you managed? What were the key strategies you used, and how did you measure it's success? What tools do you use for managing and optimising both SEO and PPC campaigns? Can you give a specific example of how you used one of these tools to improve performance? Tell us about a time when a campaign didn't perform as expected. How did you identify the problem, and what changes did you implement to turn it around? How do you stay updated with the latest trends and changes in SEO and PPC, particularly with e-commerce strategies? At BAW Creative, collaboration is key. Can you give an example of how you've worked with designers, developers, or other team members to create a successful campaign? As this role combines both SEO and PPC, which area do you have the most experience and confidence in, and why
Experience:

SEO: 2 years (required)
Work Location: In person

Reference ID: SEO & PPC Hybrid Specialist