Job Description

Job Ref:

AUR1273

Branch:

Aurem Care Shared Services

Location:

Aurem Care Head Office, Reading

Contract type:

Permanent

Hours:

Full Time

Hours per week:

40 hours per week

Posted date:

16/09/2025

Closing date:

18/10/2025

About Aurem Care

At Aurem Care, we believe exceptional care begins with connection -- to people, to purpose, and to community. Across all of our homes, we focus on delivering high-quality, person-centred care that places dignity and wellbeing at the heart of every decision. We're proud of our teams, the people we support, and the communities we serve.



We're now looking for a Social Media and Brand Engagement Executive's to help us share the story of Aurem -- capturing the moments that matter, celebrating local impact, and raising awareness of what we do and why it matters.

Your Role

In this role, you'll be responsible for bringing our values and vision to life through thoughtful content, strong relationships, and consistent brand presence. You'll manage our social platforms, support our homes to connect locally, and write with purpose to raise our voice and profile across the care sector.



This role involves national travel across all of our homes.

Key Responsibilities

Content Storytelling

Create meaningful, people-centred content that highlights the work of our teams, the lives of our residents, and the positive impact we make across communities.


Social Media Management

Plan, write and schedule engaging content across all social platforms, ensuring Aurem's voice is consistent, caring and compelling.


Community Engagement

Support our homes to build their presence locally -- from events and initiatives to strong online profiles and community relationships.


Press Media

Write and distribute press releases to share good news stories, and build positive relationships with local press and media outlets.


Brand Consistency

Ensure all external communications align with Aurem's tone of voice and visual identity -- whether it's online content, printed materials or media copy.


Support for Growth

Help raise awareness of Aurem Care locally and regionally, supporting occupancy growth by building trust, visibility and reputation.

What You'll Bring

A passion for storytelling and people Able to use different digital/tech systems Excellent written communication and copywriting skills Experience managing social media content and campaigns Confidence in working with press, media and community partners Strong organisational and planning skills A proactive, self-starting attitude A connection to the values and purpose of social care

What We Offer

A purpose-driven role where your work truly makes a difference The opportunity to shape how Aurem is seen, heard and trusted A collaborative and supportive team culture Competitive salary and benefits package Salary: 35k per annum Full time, 40 hours per week Monday - Friday, Hybrid role Willingness to travel nationally across our Homes as required (not on a regular basis), including occasional overnight stays 25 Days Annual Leave, plus bank holidays Free DBS (T C's apply) Life insurance Company pension Our employee assist programme - healthcare and mental health support Free in house training via our elearning platform, your Hippo, in addition to our fully funded apprenticeship courses Yearly salary review Being part of an organisation where empowering and valuing our people is fundamental to everything we do

Why join us?

This is an exciting opportunity to make a significant impact within our nursing home group, if you have the experience we would love to hear from you!



Together, we care. Together, we grow. Together, we are Aurem.


The Aurem team are proud to provide the highest levels of bespoke care throughout our homes across the UK. We operate high quality nursing, dementia and care homes. Put simply, we put the 'care into care' by using our expertise to achieve and maintain the highest standards in all our homes. With our hands-on approach to care home management, our communities are designed to encourage people to forge worthwhile, meaningful relationships with our staff and fellow residents.