Job Description

Location:

Bath, UK

Department:

Audience Development

Reports to:

Channel Manager (Off-Road)

Employment Type:

Full-Time
###

Role Overview

Are you deeply passionate about

mountain biking and e-biking

, and excited by the opportunity to work in dynamic digital media? Do you live and breathe MTB social media? Play Sports Network (PSN) is looking for a

Social Media

Channel Coordinator (Off Road Cycling)

to join our Audience Development team. You'll be instrumental in managing the day-to-day publishing, performance tracking, and community engagement for our leading off-road social media channels, including

GMBN, GMBN Tech, and EMBN

.

You'll play a central role in getting our world-class off-road content in front of a global audience, ensuring our videos are seen, shared, and celebrated - whether it's the latest trail technique, an eMTB review, or a mechanical how-to. You'll be part of a fast-paced, collaborative team working across YouTube and key social media platforms, helping to grow the largest online mountain biking and e-biking communities in the world.

This is an ideal role for someone with a sharp eye for detail, creative thinking, a strong sense of organisation, and a genuine enthusiasm for

mountain biking, e-biking, and other action sports

. You'll be based in our vibrant Bath office, surrounded by passionate and friendly professionals across our production, and creative teams.###

Key Responsibilities

Publishing & Content Coordination (Off-Road Focus)

Publish engaging

off-road cycling and e-biking

video content across YouTube and core social platforms (e.g., Instagram, Facebook, TikTok).
Optimise thumbnails, titles, descriptions, tags, and metadata to maximise discoverability and engagement for off-road content. Write video copy that reflects our brand tone and speaks directly to our

mountain biking and e-biking communities

.
Maintain and update channel programming calendars for assigned off-road channels.

Audience & Performance Growth (Off-Road Focus)

Track channel analytics to report on performance trends and inform content strategy for our off-road channels. Assist in delivering monthly reports and audience insights to internal teams and commercial partners, specific to the off-road segment. Contribute to "test and learn" strategies to refine best practices and improve content impact for off-road audiences.

Community Engagement (Off-Road Focus)

Interact actively with our

mountain biking and e-biking audience

across all platforms - replying to comments, identifying common questions or issues, and helping viewers feel truly part of the PSN off-road community.
Collaborate with the team to develop creative and engaging community-building initiatives tailored for off-road enthusiasts.

Cross-Team Collaboration

Work closely with the Channel Manager (Off-Road), Senior Executives, Creative, Production, and Commercial teams to deliver high-quality off-road content and campaigns. Accurately tag and log videos to support commercial reporting and content delivery for brand partners within the off-road sector.

Platform & Trend Awareness

Stay current with trends, algorithm changes, and new features across YouTube and other platforms, with a keen eye on how these impact

off-road and e-biking content

.
Bring forward ideas for new formats, experiments, or platform opportunities specifically to grow reach and engagement within the off-road cycling sphere. Complete YouTube Certified training during onboarding.
###

Skills & Experience

? Essential

A genuine, demonstrable passion for mountain biking and/or e-biking,

along with a strong understanding of the sports, culture, and technology involved.
Good written communication skills with excellent spelling, grammar, and meticulous attention to detail. Familiarity with major social media platforms (YouTube, Instagram, Facebook, TikTok) and a willingness to learn platform-specific best practices for content optimisation. A confident, proactive mindset with the ability to manage multiple tasks, prioritise effectively, and meet deadlines in a fast-paced environment. Comfortable working collaboratively within a dynamic team. Ability to quickly adapt to brand tone and voice across various content formats. Proficiency in Google Workspace (Docs, Sheets, Slides, Calendar, Drive).

Desirable

Previous experience in social media publishing or digital video for a brand or public profile. Familiarity with YouTube Studio, community moderation, or audience development tools. Understanding of basic public relations or brand protection principles.
###

Additional Information

Location:

This is an office-based role at our Bath HQ.

Schedule:

Monday to Friday, with occasional evening or weekend work required during peak periods (Time Off in Lieu applies).

Perks:

Be part of a team that genuinely lives and breathes cycling. You'll even have opportunities to join our company socials, which are always a lot of fun!