1. Key Job Responsibilities (Job description)
Own bilingual social strategy across Xiaohongshu/WeChat/Douyin/TikTok/IG/LinkedIn; build calendar, tone and asset kits.
Plan event-led campaigns (online ? offline attendance ? UGC ? recap) with KOL/media/community partners; ensure consistent messaging & reputation.
Draft EN/?? copy, community/press notices, holding statements & Q&A; support crisis comms.
Build dashboards for reach/ER, save rate, CTR, leads/RSVP, attendance, sentiment; optimise paid + organic.
Manage suppliers/budgets; cross-function with Sales/CS/Legal for delivery.
2. Abilities/Skills/Knowledge Required for the Role
Bilingual copy (EN/??);
UK-China localisation;
social listening;
media & KOL relations;
event amplification;
GA/Looker Studio;
customer-care SLA;
familiarity with TAP/CPS?TikTok?
Job Type: Full-time
Pay: 36,000.00-42,000.00 per year
Work Location: In person
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