Job Description

Job Overview

We're seeking an experienced and ambitious Social Media Content Creator to join our established marketing team in the West Midlands. If you excel at crafting engaging, diverse content and have a proven record in developing assets for organic and paid social campaigns, this role is for you.

You will be responsible for content creation across both iMeta's funded and commercial offerings, ensuring messaging and performance reporting meet the needs of both parts of the business.

In this role, staying ahead of trends and crafting content that stops the scroll is essential. You'll create content across platforms, utilising photography, graphic design and video assets, while optimising for trends and algorithms. Equally important, you'll monitor and report back on content performance, turning data and insights into clear recommendations for optimisation and growth.

You'll own the content creation process from start to finish, ensuring every piece aligns with the brand's voice and achieves our marketing objectives.

If you're looking for a role that offers variety, creativity, and the chance to make a real impact, we want to hear from you!

While this role is primarily focused on social media content, we would also value candidates who bring wider experience in Paid Social or long-form content development. If you are confident in writing long-form articles, email campaigns or running paid social campaigns end-to-end, please highlight this in your application.

Please note that this role may require some travel and flexibility around hours and locations.

Key Responsibilities:

? Drive the growth and daily execution of content across the iMeta brand by creating engaging content for platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.

? Produce and edit high-quality video and image content that aligns with brand guidelines and strengthens social media campaigns.

? Contribute to the overall marketing strategy by identifying and advocating for new social approaches and content types that align with company goals.

? Work alongside a paid media specialist who is responsible for paid campaign strategy and execution, ensuring that the content you create supports and enhances paid activity.

? Develop and manage content calendars for organic content, ensuring timely and consistent execution.

? Lead social media coverage at events, capturing high-quality video and images that effectively showcase our brands.

? Capture and produce compelling video testimonials and case studies highlighting our customer and client success stories.

? Grow and manage social media communities by engaging with followers, responding to comments, and maintaining a consistent brand voice.

? Work closely with stakeholders across departments to ensure that content aligns with brand goals, tone of voice and organisational needs.

? Monitor, analyse, and report on the performance of content and campaigns, providing regular insights and recommendations to stakeholders.

Qualifications and Skills:

? Three plus years of experience in organic and paid social media content creation, with a proven track record in a similar role.

? Strong campaign expertise, with demonstrated responsibility for planning and creating content for both organic and paid campaigns across platforms such as Facebook, Instagram, LinkedIn and TikTok.

? Proficient in social media management tools such as Hootsuite, Buffer, Sprout Social or similar platforms for scheduling, monitoring and analysing content.

? Confident in using a phone camera and photography equipment to capture high-quality video and image outputs that are suitable for social media use.

? Video production and editing skills, with proficiency in tools such as Adobe Premiere Pro or Final Cut Pro and hands-on experience producing high-quality video content.

? Skilled in Canva or other graphic design tools such as Adobe Creative Cloud to create visually appealing content that aligns with brand standards.

? Strong social copywriting ability and be confident in writing compelling, brand-aligned copy for social media

? Excellent project management skills and highly organised with attention to detail and able to manage multiple campaigns simultaneously, prioritise tasks and meet deadlines.

? Confident in performance and data analysis, monitoring, analysing, and clearly reporting back on campaign performance, using insights to refine and improve results continually.

Desirable

? A degree or CIM qualification in Marketing, Communications, Media Studies, or a related field is preferred.

? Experience in the training, education or professional development sectors.

? Ability to write long-form website content such as service pages, insight articles or blog posts.

? Ability to write email content, including nurture campaigns and customer communications.

? Experience with running paid social campaigns

Benefits:

? Competitive salary with opportunities for growth.

? Flexible working environment with a blend of in-office and remote work options.

? Opportunities for professional development and training.

? Collaborative and creative team culture.

How to apply

To apply, please send your application to

ikram.mohamed@imetatraining.co.uk

Please include ALL of the following (applications will not be considered without both pieces of documentation)

Your CV A short video (around two minutes) in a professional social media format (e.g. TikTok, Instagram Reel or LinkedIn-style vertical video). This is your opportunity to introduce yourself creatively and demonstrate your ability to tell a clear, engaging story through video while aligning to brand standards.
Video FAQs

How long should it be?

Your video should be around two minutes. It does not have to be exact, but it should be concise and well-structured.

What format should I use?

A vertical format suitable for TikTok, Instagram Reels or LinkedIn is preferred.

Equipment

You do not need high-end equipment, but you should demonstrate your ability to capture high-quality visuals with a phone camera or photography kit and edit them into a polished piece.

What should I talk about?

We encourage you to use the video to:

? Introduce yourself and your professional background.

? Share what excites you about creating content that drives performance, not just engagement.

? Highlight a project, campaign or piece of content you have produced that delivered measurable results.

? Show us how you approach aligning creativity with brand voice across different audiences or platforms.

Does it have to be face-to-camera?

This does not need to be face-to-camera unless you want it to be. You have complete creative freedom. It could be a mix of clips, captions, motion graphics, or voice-over. What matters most is that it demonstrates your ability to produce engaging, professional-quality social content.

What are you looking for?

We're assessing three things:

? Your ability to tell a clear, engaging and brand-relevant story in a short format.

? Evidence of creativity combined with a results-driven approach.

? A sense of your personality, style and how you think about content.

Think of it as a video version of your cover letter.

How do I send it to you?

Please upload the video as an unlisted YouTube link, a private Vimeo link, or a Google Drive link and share it with your application.

Job Types: Full-time, Permanent

Pay: 28,000.00-30,000.00 per year

Benefits:

On-site parking
Application question(s):

Do you have at least three years of experience creating social media content? Are you proficient in using social media management tools like Hootsuite, Buffer or Sprout Social? Do you have hands-on experience in video production and editing, using tools like Adobe Premiere Pro or Final Cut Pro? Are you skilled in using Canva or other graphic design tools to create content for social media platforms?
Work Location: In person