Job Description

Social Media & Content Manager (Freelance / Full-time)Part-Time (Potential to Grow into Full-Time) | London-Based | Fashion / Knitwear

About Palette Prototype

Palette Prototype is an independent knitwear brand based in London, founded in 2025 by a Central Saint Martins - trained designer. We explore colour, tactility, and unisex silhouettes through seasonless knitwear drops with a distinctive point of view.
Since launch, we've held pop-up events in Paris and London and are now building our digital community through thoughtful content, brand storytelling, and creative collaborations.

About the Role

Palette Prototype is looking for a creative and data-driven Social Media & Content Manager to lead our presence on Instagram and TikTok. This is not a scheduler role. We are seeking someone who can plan, create, film, edit, and publish short-form content that captures the essence of our knitwear brand.
You will collaborate closely with the internal team to shape brand storytelling, translate trends into relevant content, and convert visual creativity into real growth and engagement.This role requires someone who can move between hands-on content creation and strategic performance tracking, with a deep understanding of fashion culture and digital behaviour.

This position starts as part-time, with a view to becoming full-time based on performance and brand development. If converted to full-time, a three-month probation period will apply.

Key Responsibilities

Content Creation & Strategy

Plan, film, and edit original short-form video content (Reels and TikTok) Be regularly on-camera as a brand voice, while also directing others as needed Identify early platform trends and adapt them to suit the brand's tone Build and manage a content calendar tied to seasonal drops and campaigns Create written copy for captions and posts in line with brand voice

Community Growth & Channel Management

Manage and grow the brand's Instagram and TikTok channels Build a strong, authentic community through consistent engagement Collaborate with PR, design, and marketing teams to align content with broader campaigns Source and direct external collaborators such as micro-influencers or stylists Lead small shoots and behind-the-scenes content production where necessary

Performance & Optimisation

Use Meta Business Suite to schedule posts and monitor performance Track KPIs such as engagement, reach, saves, and conversions using UTM parameters and platform tools Adjust content strategy based on performance analytics Support basic paid promotion through Meta Ads Manager (boosting and targeting)

Essential Skills & Experience

Minimum 3 years

of hands-on experience managing social content for fashion, lifestyle, or design-led DTC brands Demonstrated success in growing audience and engagement through short-form video Confident being on-camera and leading small shoots (self-shot or with collaborators) Proficient in editing and visual storytelling using tools such as CapCut, Adobe Premiere, Canva, etc. Deep understanding of platform algorithms, native tools, and social trends Skilled in Meta Ads Manager for content boosting and performance testing Experience running content calendars and coordinating campaign timelines Excellent copywriting and caption writing in a brand-relevant tone Highly self-motivated, deadline-oriented, and organised London-based, with the ability to film in or around the city Strong personal network of collaborators (e.g. micro-influencers, stylists, videographers), essential for sourcing participants for shoots or partnerships

What We Offer

Part-Time / Freelance Compensation

Performance-based rate starting from 120 per short-form video, depending on experience, complexity, and creative quality. Expected weekly output: 2-3 videos adapted for both Instagram Reels and TikTok (same content resized/reformatted). Higher rates may apply if the content involves additional elements such as talent sourcing (e.g. featuring micro-influencers), styled shoots, or expanded creative direction. Candidates with strong content performance metrics and a demonstrated ability to produce engaging, high-conversion social media videos are especially encouraged to apply. We are open to negotiating a monthly retainer for candidates who deliver consistently.

Full-Time

Annual salary ranges from 27,000 to 32,000, depending on experience and creative capabilities.

28 days paid annual leave (inclusive of UK public holidays) Auto-enrolment into workplace pension scheme Flexible hybrid work model with access to our London studio in E14 Statutory sick pay in line with UK regulations Up to 200 per year for approved professional development Use of brand studio equipment and editing tools where required Creative influence over brand voice and content direction Part-time role with potential path to full-time
We're open to tailoring the structure depending on your availability, content style, and growth goals

To Apply

Application deadline: 21st July 2025

Please send the following to us:

Cover letter and CV Links to relevant social media handles Portfolio of short-form content across TikTok and Instagram Performance metrics (e.g. reach, saves, shares, follower growth, video views) for 2-3 top-performing posts A short self-introduction video (optional, but highly encouraged)

|Applications without creative samples and performance data may not be considered

.

Please note that candidates must have the

legal right to work in the UK

, as we are not able to provide visa sponsorship at this time.

Interview Process

Shortlisted candidates may be invited to complete a paid creative task to demonstrate their content approach and alignment with our visual direction. Details will be shared individually at the next stage.

Job Types: Full-time, Part-time, Freelance

Pay: 27,000.00-32,000.00 per year

Application question(s):

Can you provide a portfolio?
Experience:

Content management: 3 years (preferred)
Language:

English (preferred)
Work Location: Hybrid remote in London E14

Application deadline: 21/07/2025