Job Description

ABOUT US

Omniplex Cinemas is one of the largest and fastest-growing cinema chains in the UK and Ireland. We are passionate about delivering exceptional cinematic experiences and engaging with audiences both on and off screen. As we continue to grow, we're looking for a creative and strategic

Social Media & Content Manager

to lead the charge on our social platforms and elevate our digital presence.

ABOUT THE ROLE

This is a fast-paced and creative role for someone who lives and breathes social media. You will take ownership of all Omniplex social platforms and create engaging, high-quality, on-trend content to drive reach, engagement, and brand affinity. You'll be responsible for auditing our existing platforms, developing a content strategy and calendar, and working closely with our marketing team and cinema managers to support both national campaigns and local content creation. This role will be based at the Omniplex NI Head Office, located in Crescent Business Park, Lisburn.

KEY RESPONSIBILITIES:

Social Media Strategy

Audit current social media presence and develop a clear, data-informed strategy. Own and manage all Omniplex social channels including, but not limited to, Facebook, Instagram, TikTok, X, Snapchat, and YouTube. Identify relevant emerging platforms and advise on where Omniplex should establish a presence; create and manage new social media profiles where appropriate. Develop and maintain platform-specific content calendars aligned with key marketing campaigns and business goals. Regularly report on key metrics and adjust strategy to improve performance and engagement. Stay ahead of emerging social media trends and platform updates, applying these creatively to Omniplex content. Collaborate with cinema managers to support and enhance local social media activity. Provide structure and best-practice toolkits for local managers, including social media guidelines and weekly idea documents. Champion local content creation and provide ongoing support and training where required. Represent Omniplex at events, junkets, red carpets, and influencer opportunities as a brand ambassador. Write compelling, on-brand captions and copy across all platforms. Lead community management efforts, including comment moderation, and engagement with user-generated content.

Content Creation

Plan, shoot, and edit high-quality photo and video content tailored to each platform. Ensure consistent visual style and tone of voice across all content. Work alongside the in-house design specialist and marketing team to produce assets that support key campaigns. Maintain a consistent pipeline of creative output, balancing brand messaging with entertainment and engagement.

Influencer & UGC Strategy

Identify and manage influencer partnerships and collaborations. Ensure influencer and UGC content aligns with brand guidelines. Monitor and share user-generated content, engaging with community posts where relevant.

THE IDEAL CANDITATE:

3+ years' experience

in a social media and content creation role, ideally within a brand setting. Proven ability to create high-quality still and video content across platforms. Strong photography, videography, and editing skills. A natural storyteller with excellent copywriting and captioning abilities. Deep knowledge of platform-specific best practices and trends (especially Instagram Reels, TikTok). Highly organised with experience managing multiple content calendars and deadlines. Confident, proactive, and self-motivated. Comfortable working independently as well as collaboratively within a team. Able to thrive in a fast-paced environment and manage competing priorities. Experience managing or supporting influencer campaigns is a bonus. The successful candidate will be required to travel for content creation and events. Some evening and weekend availability will be required.

Why Join Us?

This is a fantastic opportunity to take full creative ownership of a multi-regional brand's social presence, working on everything from blockbuster releases to local content with cinema teams. You'll play a key role in shaping how our audiences connect with Omniplex online, with support from a collaborative marketing department.

Job Type: Full-time

Pay: Up to 35,000.00 per year

Schedule:

Monday to Friday Weekend availability
Application question(s):

What social media platforms do you have experience managing? What social media platforms have you created content for? Which brands have you worked with on social media management or content creation?
Experience:

social media management & content creation: 3 years (preferred)
Work Location: In person

Reference ID: Marketing & Events Executive Omniplex