We are seeking a creative and dynamic Social Media Specialist to join our team. The ideal candidate will have a strong background in social media management, marketing or PR, with the ability to engage audiences and enhance our brand presence across various platforms. This role is essential in developing and executing social media strategies that align with our overall marketing goals.
Duties
Develop and implement innovative social media strategies to increase brand awareness and engagement.
Create, curate, and manage published content (images, video, written) across all social media platforms.
Monitor, respond to, and engage with followers on social media channels to foster community relationships.
Analyse social media metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
Collaborate with internal teams to ensure brand consistency in messaging and visual identity.
Stay up-to-date with the latest trends in social media, digital marketing, and public relations to keep our strategies fresh and relevant.
Assist in the planning and execution of promotional campaigns or events that leverage social media for maximum impact.
Requirements
Proven experience in public relations or social media management is essential.
Strong understanding of various social media platforms including Facebook, Instagram, TikTok, LinkedIn, and emerging platforms.
Excellent written and verbal communication skills with a keen eye for detail.
Ability to work independently as well as collaboratively within a team environment.
Proficiency in using social media management tools and analytics software.
Creative mindset with the ability to generate engaging content ideas that resonate with target audiences.
Strong organisational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
If you are passionate about leveraging social media to tell compelling stories and connect with audiences, we would love to hear from you!