Job Description

Key Responsibilities1. Strategy Development & Planning

Create a comprehensive monthly/quarterly social media plan aligned with the company's sales and marketing objectives. Identify target audience segments and tailor content strategies to engage them effectively. Research and analyse textile, home decor, and fashion retail trends to inspire campaigns.

2. Content Creation & Management

Develop and publish high-quality content including photography, videos, reels, stories, product descriptions, and promotional graphics. Write engaging captions that reflect brand voice and encourage interaction. Maintain a consistent posting schedule across platforms (Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn). Organise seasonal campaigns for Eid, Christmas, sales events, new arrivals, etc.

3. Engagement & Community Building

Respond to customer queries, comments, and messages promptly in a professional and friendly manner. Build an active and loyal community by running contests, giveaways, and engagement campaigns. Collaborate with influencers, bloggers, and brand ambassadors to promote products.

4. Advertising & Promotions

Plan, execute, and optimise paid social media advertising campaigns to drive traffic, sales, and brand awareness. Manage ad budgets, targeting strategies, and campaign performance analysis. Coordinate with the sales team to promote in-store and online offers.

5. Analytics & Reporting

Monitor key social media KPIs such as engagement rate, reach, impressions, CTR, and conversions. Prepare weekly/monthly reports with insights and recommendations for improvement. Adjust strategies based on performance data.

6. Brand & Visual Consistency

Ensure all social media content aligns with the brand's style guidelines. Maintain a visually appealing, on-brand feed for Instagram, Pinterest, and other visual platforms. Showcase product quality and textile craftsmanship through storytelling.

Requirements

Essential

Proven track record as a Social Media Manager, Digital Marketing Executive, or similar role in retail/e-commerce. Strong skills in photography, videography, and visual content creation. Excellent copywriting skills for product marketing and storytelling. Proficiency with social media scheduling and analytics tools (Meta Business Suite, TikTok Business, Hootsuite, Buffer, etc.). Experience in running and optimising paid ad campaigns on Facebook, Instagram, and TikTok. Creative thinking and attention to detail. Good understanding of current fashion and textile retail trends.

Preferred

Graphic design skills using Canva, Photoshop, or Illustrator. Experience with SEO, content marketing, and email marketing. Knowledge of e-commerce platforms (Shopify, WooCommerce, etc.).

Key Performance Indicators (KPIs)

Follower growth rate on all social platforms. Engagement rate (likes, comments, shares, saves). Increase in website traffic from social media. Social media-driven sales conversions. Response time to customer inquiries. ROI on paid campaigns.
Job Type: Full-time

Pay: 40,000.00-43,500.00 per year

Benefits:

Company pension
Work Location: In person