Loungers is a substantial and growing operator in the UK hospitality sector, operating over 300+ sites in England and Wales across three distinct but complementary brands, Lounges, Cosy Club, and Brightside. Founded in 2002 by three friends who wanted to create a neighbourhood caf-bar that they would want to go to, the Group is now the only growing all-day operator of scale in the UK and has consistently outperformed the wider UK hospitality sector over the past three years. Despite being the fastest growing caf/restaurant group in the Country, Loungers has retained its entrepreneurial spirit and quirky 'Loungey' local community atmosphere.
Purpose of Role
We're looking for a Social Media Manager who lives and breathes social. This role is both strategic and hands-on - defining our social approach across platforms, content pillars, and influencer activity, while also creating, editing, publishing, and engaging day-to-day.
The Social Media Manager will own our branded social handles across Loungers, Cosy Club and Brightside, while also coaching and influencing sites to create high-quality local content. It's a role that spans strategy, content, community management, and influencer marketing, tying closely with PR and with one eye on how organic social fuels paid.
Key Responsibilities
Social Strategy
Define the role of social within the broader marketing mix, including how we drive awareness, consideration, and conversion.
Decide which platforms to prioritise and set content pillars that bring our brands to life.
Benchmark against hospitality competitors and best-in-class social brands, setting clear KPIs.
Content & Publishing
Lead the content calendar: plan, schedule, and deliver activity across all brands.
Create, edit, and publish content (copy, video, design tweaks).
Work with the in-house Studio for larger creative needs.
Be responsive and flexible - adapting content plans as opportunities and trends arise.
Community Management
Own daily community engagement across branded handles (comments, DMs).
Train and coach site teams to create on-brand, engaging local content.
Provide sites with toolkits and templates (via Canva/Bynder/CapCut) to ensure consistency and quality.
Influencer & Creator Marketing
Use content creator marketplaces to brief, recruit, and manage influencers/creators.
Ensure influencer activity ladders up to campaign goals and brand positioning.
Explore opportunities to amplify UGC through paid (spark ads, boosts).
Measurement & Effectiveness
Define KPIs for social (reach, engagement, follower growth, content performance, site participation).
Use benchmarks to measure effectiveness and report back to the business.
Ensure social activity ties to wider marketing objectives and brand health.
CRM
Own the CRM calendar
Build content that ties in with campaigns and moments
Segment the Airship audiences to tailor communications
Measure effectiveness and optimise
Integration with Marketing Team
Partner with the PR Manager to align on Owned + Earned storytelling.
Collaborate with Paid Media Manager on amplifying organic content into paid.
Work with Brand Managers to deliver campaign content, and with Community Lead to showcase local initiatives.
Skills & Experience
4+ years in social media roles, ideally in hospitality, lifestyle, or consumer brands.
Strong track record of content creation and editing (short-form video, copy, basic design).
Confident in community management and customer engagement.
Experience managing influencers/creators - from briefing to reporting.
Understanding of social KPIs and benchmarks, with ability to link activity to awareness, consideration, and conversion goals.
Passionate about social, trends, and brands - able to spot opportunities quickly and creatively.
Organised and structured, able to own the calendar, but adaptable to the living, breathing nature of social.
Comfortable balancing big-picture strategy with hands-on execution.
Excellent communicator and coach, able to influence site teams and maintain consistency across 300+ venues.
Success in this Role Looks Like
Our branded social handles grow in reach, engagement, and relevance, with content that feels distinctive and on-brand.
Sites are supported, trained, and confident in creating high-quality local content.
Influencer partnerships drive awareness and earned reach, with UGC integrated into campaigns.
Social activity contributes clearly to wider marketing goals - not just vanity metrics.
Owned and earned activity works seamlessly with PR, and feeds naturally into paid when required.
Social becomes a core storytelling channel for Loungers, Cosy Club, and Brightside - both consistent and agile.
What's in it for you?
28 days holiday (including bank holidays)
A culture that appreciates ideas and celebrates individuality
Founder-led business - we might have c300 sites, but we still maintain an entrepreneurial spirit through everything we do
50% off food at all Lounges, Cosy Clubs and Brightsides
Up to 10% bonus
Pension contribution
24/7 mental health support
Amazing events including LoungeFest - our annual company festival - Christmas parties and more
We want to work with nice people so if you want to work hard, have fun and be part of the Loungers ride, we'd love to have you.
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