Job Description

About Us

The Sofa Shop is the UK's largest Smart Sofa showroom, specialising in cinema sofas, recliners, beds, and innovative furniture.

We are a fast-growing, high-energy, creative company. We're now looking for a Digital Content & Social Commerce Manager who can take full ownership of our online presence -- someone who can create content, appear in content, plan strategy, drive social growth, produce ads, manage live selling, and execute marketing campaigns that generate sales and visibility.

Your Mission

To lead the brand's digital growth across all platforms.
You will manage social media, create content, appear in videos and live streams, support paid ads, update the website with visuals, direct creative campaigns, plan product launches, and ensure all digital activity works together to drive engagement and revenue.

This is a hands-on, fast-paced, creative and commercial role that requires strong execution, planning, and confidence on camera.

Key ResponsibilitiesSocial Media Management

Manage and grow TikTok, Instagram, Facebook, YouTube, Pinterest, and Google Business Post high-quality content multiple times per day across platforms Build structured weekly and monthly content plans Maintain consistent brand voice, visuals, and storytelling Respond to comments, messages, and community engagement Plan seasonal and promotional campaigns
Content Creation & On-Camera Performance

Appear confidently in videos, reels, ads, product demonstrations, and live streams Film and edit short-form videos for all platforms Produce natural UGC-style content that converts Script and storyboard content for products, ads, and marketing campaigns Organise shoots with models, staff, and customers Capture lifestyle shots, B-roll, and product features
Live Selling & Social Commerce

Host daily or regular live streams to promote products and generate sales Demonstrate features, answer questions, and maintain viewer engagement Plan live show formats, promotional offers, bundles, and scripts Track and improve live selling performance Manage TikTok Shop listings, bundles, and promotions
Creative Direction & Strategy

Develop and execute monthly and weekly content calendars Identify trends and opportunities for viral content Pitch creative ideas and innovative formats Direct visual brand identity and overall content direction Ensure all content supports brand positioning and commercial goals
E-Commerce & Website Visuals

Upload product photos, videos, banners, and lifestyle content Improve product pages with feature breakdown videos and fresh imagery Add new product sections, comparison videos, FAQs, and supporting media Suggest website improvements to increase conversion rates Ensure the website remains visually strong and up-to-date
Customer Homes & Testimonials

Arrange customer home visits to film real-life sofa setups Capture testimonial videos, lifestyle content, and sofa demonstrations Encourage customers to send in UGC content, unboxings, and reviews Edit and repurpose customer content for social media and product pages
Influencer & Collaboration Management

Identify and collaborate with influencers and home-decor creators Organise partnership content, events, and product placements Manage UGC creators who film at home Run giveaways, competitions, and collaborative campaigns Monitor creator performance and ROI
Analytics & Growth

Track weekly performance metrics across platforms Analyse what content drives the most reach, engagement, and sales Conduct competitor research and trend analysis Produce weekly reports for the CEO/GM Set and work toward monthly growth targets
Campaigns, Product Launches & Events

Plan and execute new product launches Build hype campaigns, teasers, countdowns, and launch videos Organise showroom events for company milestones and anniversaries Host and plan live launch events across social platforms Produce recap videos, highlight reels, and post-launch content
Team Collaboration

Work closely with models, the showroom team, warehouse team, and management Plan filming days and coordinate shoot schedules Guide staff members on how to appear well on camera Align marketing activity with stock levels, promotions, and campaigns Support the CEO with creative projects and brand initiatives
Ideal Candidate

Confident on camera and comfortable hosting live streams Experienced in social media management, content creation, and short-form video Strong understanding of trends, hooks, storytelling, and platform algorithms Creative, commercial, and able to generate ideas that drive sales Skilled in filming, editing, scripting, and producing content Highly organised and able to manage multiple projects in a fast-paced environment Bonus: experience with Shopify, TikTok Shop, Meta Business Suite, content planning tools
Package

Salary: 30,000 - 33,000 (DOE) 20 days holiday plus Bank Holidays (increasing by 1 day after 2 years, capped at 25) Birthday off Free on-site parking Pension contributions Staff discount after 12 months (cost-price benefit) Career progression opportunities: Senior Content Lead Head of Social Head of Digital Growth Creative Director
Final Note

This role is for someone ambitious, creative, confident, and commercially driven. Someone who wants to grow a brand, produce high-quality content, appear on camera, drive sales through strategy and execution, and take full ownership of the company's digital presence.

If this sounds like you, we would love to meet you.

Job Type: Full-time

Pay: 30,000.00-33,000.00 per year

Benefits:

Employee discount Free parking On-site parking Store discount
Work Location: In person

Expected start date: 01/01/2026