Job Description

Social Media & Content Lead

Boneyard London | London-based (primarily in-person)

Boneyard London is the UK's fastest-growing school of blacksmithing and metalwork. Each year, we teach thousands of people the craft of forging metal through immersive experience days and hands-on workshops.

After rapid growth in our core teaching business, 2026 marks a major expansion year. We're launching new brands, entering new markets, and building something genuinely exciting at the intersection of craft, culture, and lifestyle.

What's Next for Boneyard

In 2026, we're expanding into:

Commercial Experience Days

- corporate events, team-building, product launches, and TV/online filming

Metal Fabrication Services

- gates, railings, plasma/laser cutting, and bespoke fabrication

Boneyard Grills

- a premium, custom BBQ and grill brand launching early 2026
To support this next chapter, we're looking for a

Social Media Specialist & Content Creator

who can take ownership of our organic social presence and help define how these brands show up in the world.

This is a rare opportunity to join an early-stage, high-growth business and play a key role in launching new brands, entering new markets, and building a distinctive voice with long-term impact.

The Role

Working closely with the founders and wider team, you'll define and deliver our social media strategy for 2026 and beyond. You'll own organic social across

Instagram, Facebook, TikTok, and LinkedIn

, lead content creation from concept to execution, and collaborate with external partners to support paid campaigns.

You'll be hands-on, creative, strategic, and comfortable being the face behind (and sometimes in front of) the camera.

Key Responsibilities

Social Media Strategy

Own the organic social media strategy across

Boneyard London, Boneyard Grills, and Boneyard Fabrication

Build and manage content calendars aligned with brand goals Develop influencer, collaboration, and partnership initiatives where relevant
Content Creation

Produce engaging, high-quality content across formats (reels, stories, carousels, short-form video) Capture content across workshops, events, fabrication projects, and brand launches Maintain a strong, consistent visual and editorial style
Scheduling & Publishing

Manage scheduling and posting to maximise reach and engagement Ensure content flows smoothly from ideation to publication
Performance & Optimisation

Track performance using native platform insights Analyse what's working (and what isn't), refining strategy accordingly Continuously test, iterate, and optimise
Trends & Market Awareness

Stay ahead of social trends, platform updates, and emerging formats Monitor competitors and wider market activity to keep Boneyard ahead of the curve
Copywriting & Brand Voice

Write compelling, on-brand copy across posts, stories, campaigns, and DMs Help define and evolve

"The Boneyard Voice"

across platforms
Third-Party Management

Lead influencer campaigns and brand collaborations Coordinate with external partners where needed

What We're Looking For

Comfortable on Camera

- confident filming, being filmed, and bringing a human, authentic energy to content

Proven Social Media Experience

- a strong portfolio with real, measurable results

Strong Videography & Photography Skills

- especially short-form video for Instagram and TikTok

Editing Expertise

- proficient with tools such as CapCut, Canva, Final Cut Pro (or similar)

Excellent Communication & Organisation

- detail-oriented, adaptable, and able to work under pressure

Creative & Proactive

- able to work from briefs but equally confident generating original ideas independently

What We Need to See From You

We're looking for someone who lives and breathes social media -- someone ahead of trends, not chasing them.

Show us:

How you've built or scaled a brand (personal or commercial) The strategy behind your work, not just the output The results you achieved -- and what you learned along the way Where things didn't go to plan, how you adapted, and how you kept momentum
We value curiosity, honesty, and consistency just as much as polish.

What We Offer

A chance to join a fast-growing brand in a booming lifestyle space A hands-on role shaping brand identity and driving real commercial growth The opportunity to help launch a premium BBQ/grills brand in 2026 Creative freedom in a collaborative, ambitious environment Mostly in-person role, with flexibility for some remote work Competitive salary with

performance-based bonuses

tied to agreed KPIs Opportunities for travel to events, launches, and industry locations Clear scope to grow the role -- and the team -- as the business expands
Since COVID, more people want to step away from screens, make things with their hands, and reclaim their time. That's what we enable -- and we're only just getting started.

If you want to build something meaningful, creative, and impactful, we'd love to hear from you.

Job Types: Part-time, Permanent, Freelance

Pay: 16.00-20.00 per hour

Expected hours: 10 - 20 per week

Benefits:

Casual dress Employee discount On-site parking
Work Location: In person