Job Description

London -based | Hybrid

The Role

This isn't just a social media management role.

This role is about

bringing our brands to life every single day

through compelling content, strong storytelling, and a deep understanding of how modern social platforms really work.

You'll sit at the intersection of

social media strategy, hands-on content creation, and brand storytelling

, owning our organic social presence while actively creating, filming, editing, and shaping content across platforms.

You'll work closely with the

Brand, Digital, and Creative teams

to ensure our brands show up consistently, creatively, and commercially across Instagram, TikTok, and emerging platforms.

This is a

hands-on, creative, execution-focused role

for someone who loves being both

behind and in front of the camera and behind the strategy

.

What Success Looks Like in This Role

A distinctive, premium, and consistent social presence for Gold Collagen UK, Collagen Superdose and Artron Collagen Strong engagement and community growth across Instagram and TikTok High-performing short-form video content aligned with brand and commercial goals Seamless collaboration with influencers, creators, and internal teams A social calendar that balances creativity, performance, launches, and trading moments

Key Responsibilities

Social Media Ownership & Strategy

Own the

day-to-day management

of all organic social channels (primarily Instagram & TikTok) Plan and deliver

monthly content calendars

aligned with brand campaigns, launches, and commercial priorities Ensure a consistent

tone of voice, visual identity, and storytelling

across all content Monitor trends, formats, and platform updates to keep content fresh and relevant

Content Creation (Core Part of the Role)

Create, film, edit, and publish

high-quality content including Reels, TikToks, Stories, and static posts Confidently work with

short-form video

, including shooting on mobile and editing (CapCut, native tools, or similar) Capture behind-the-scenes, product, lifestyle, and educational content Repurpose content strategically across platforms to maximise reach and performance

Influencer & Creator Collaboration

Support and collaborate with

influencers and creators

, from briefing to content delivery Coordinate UGC and creator content to fit brand guidelines and social strategy Be comfortable interacting directly with creators on shoots, events, and content days

Community Management

Act as the

authentic voice of the brand

across comments and DMs Build and nurture a positive, engaged community Escalate insights, feedback, and trends to the wider team

Campaign Execution & Optimisation

Support the rollout of brand, influencer, and paid campaigns from a strong organic-first perspective Analyse content performance and translate insights into actionable improvements Continuously refine formats, cadence, and creative direction based on data and performance

What You'll Bring

3+ years' experience

in social media, content creation, or digital marketing (beauty, wellness, lifestyle, or consumer brands preferred) Strong understanding of

Instagram, TikTok, and short-form video trends

Proven ability to

create and edit engaging video content

Excellent copywriting skills with a natural, human, and brand-appropriate tone Confidence using tools such as

Meta Business Suite, CapCut, Canva

, or similar Experience working with

influencers or creators

A creative eye, strong attention to detail, and an organised, proactive mindset Ability to balance

creativity with structure, deadlines, and commercial priorities

Genuine passion for beauty, wellness, storytelling, and content Availability to attend events during weekend (sporadically) English mother tongue
age engaging content (videos, photos, graphics) tailored for Instagram and TikTok.

Social Media Strategy:

Develop and implement a results-driven strategy that increases our online presence, followers, and engagement.

Community Management:

Engage with followers, respond to comments and messages, and build an active community.

Trend Analysis:

Stay up to date with trends and viral content on TikTok and Instagram, and leverage them to boost brand awareness.

Performance Monitoring:

Track performance metrics, prepare weekly and monthly reports, and adjust strategies to maximize growth and engagement.

Collaborations:

Work with influencers and other wellness brands to drive social campaigns.

Requirements

Proven experience in managing Instagram and TikTok accounts for brands. Strong content creation skills (video editing, graphic design, and copywriting). Understanding of social media trends and algorithms. Excellent communication and community management skills. Passion for health and wellness is a plus. English Mother Tongue.

How to Apply

Should your application proceed to the initial screening, we will ask you to send us your portfolio, and a brief description of your favorite social media campaign.

Job Types: Full-time, Permanent

Pay: 30,000.00-35,000.00 per year

Benefits:

Company pension Flexitime Work from home
Ability to commute/relocate:

London W1B 3AH: reliably commute or plan to relocate before starting work (required)
Application question(s):

What is your notice period? What is your desired salary? Please share a link to a portfolio or social profiles you've worked on (Instagram, TikTok, Google Drive, Notion, etc.)
Education:

Bachelor's (preferred)
Experience:

Social media management: 3 years (required) Tik Tok: 3 years (required) hands-on content creation (filming, editing, publishing): 3 years (required) Develop and plan organic social media content: 3 years (required) Monitor and participate in online conversations: 3 years (required) community management: 3 years (required)
Language:

English (required)
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in London W1B 3AH