Job Description

mtc. are seeking a Social Media Specialist to join our growing marketing team. In this role, you'll take ownership of social strategy and delivery across a diverse portfolio of clients, managing Meta and Instagram campaigns while driving expansion into emerging platforms such as TikTok and Snapchat.

You should bring a strong understanding of organic and paid social, experience creating and managing high-performing content, and a genuine interest in the evolving social landscape. Confidence working directly with clients, contributing ideas, and advising on best practice will be essential in this role.

This is a hybrid position. You will be expected to work from the office three days per week, and full-time onsite until you successfully complete your probation period.

Responsibilities include, but are not limited to:

Managing Meta and Instagram activity end-to-end, covering organic content, paid campaigns, planning, and reporting. Expanding client presence into new channels including TikTok, Snapchat, and YouTube, identifying opportunities to diversify and grow reach. Creating high-quality social content -- including short-form video, imagery, captions, and concepts -- aligned with client goals and brand guidelines. Monitoring social trends, platform updates, and emerging formats to ensure strategies remain current and competitive. Using platform analytics and third-party tools to evaluate performance, understand audience behaviour, and guide decision-making. Preparing monthly social reports with clear insights, recommendations, and commentary on performance. Working closely with designers, videographers, and account managers to ensure cohesive campaign delivery across all touchpoints. Supporting paid social activity, including the setup, optimisation, and monitoring of ads across Meta, TikTok, and other relevant platforms. Managing content calendars and scheduling plans to ensure consistent, high-quality output across all channels. Engaging with online communities through comments, messages, and reactive content where relevant. Contributing to client meetings, offering platform guidance, creative ideas, and strategic support. Ensuring all social activity follows best practice for brand safety, accessibility, and compliance. Identifying opportunities for growth, experimentation, and performance improvement across client accounts.
Job Type: Full-time

Pay: 35,000.00 per year

Benefits:

Bereavement leave Company pension Cycle to work scheme Employee discount Enhanced maternity leave Flexitime Paid volunteer time Sick pay Work from home
Work Location: Hybrid remote in Dundee DD1 3JA