Job Description

Purpose of Role

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The Social Media Manager is responsible for leading the strategic direction, execution, and performance of Bright Horizons UK's social media presence. This role plays a key part in enhancing brand visibility, driving engagement, and supporting business objectives across B2C, B2B, and B2T audiences.

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Key Responsibilities

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Strategy & Planning

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Develop and implement a comprehensive social media strategy aligned with business goals.

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Lead the creative and content process to maximise customer satisfaction and engagement.

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Build and nurture online communities across all platforms.

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Content Management

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Create and manage content plans across Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Pinterest, and Instagram Reels.

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Tailor content to suit platform-specific audiences and formats.

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Platform Oversight

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Manage all local Facebook pages via Meta Business Suite.

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Deliver internal training and refresh modules in collaboration with the Professional Development team.

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Budget & Finance

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Oversee the social media budget and liaise with Finance to ensure accurate monthly invoices.

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Campaign Coordination

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Align organic content with marketing campaigns, paid media, and open day initiatives.

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Cross-Functional Collaboration

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Partner with PR for crisis communications and out-of-hours support.

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Work closely with the Creative Team to develop innovative campaigns.

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Collaborate with the Web Team to ensure SEO alignment.

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Customer Experience

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Oversee the social media complaints process and train the Complaints Team on best practices.

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Performance & Analytics

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Monitor and report on social media performance, using insights to refine strategy.

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Track ROI/ROE and competitor activity to inform future development.

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Innovation & Best Practice

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Stay up to date with industry trends and recommend improvements.

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Promote social media use across departments and update policy as needed.

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Team Leadership

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Line manages the Social Media Executive, providing guidance and development opportunities.

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Essential Experience & Qualifications

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Minimum 5 years' experience in social media management.

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Proven expertise across multiple platforms and audience segments.

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Strong copywriting and editing skills.

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Knowledge of algorithms, SEO, and analytics tools.

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Experience in campaign and project management.

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Excellent communication, collaboration, and leadership skills.

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Ability to manage multiple projects under pressure.

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Education Criteria

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Bachelor's degree in Marketing, Communications, Digital Media, or a related field

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Postgraduate qualification in Digital Marketing, Social Media Strategy, or Brand Communications. (Desirable)

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Professional certifications such as Meta Blueprint, Google Digital Garage, or HubSpot Social Media Certification.

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Personal Attributes

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Creative thinker with a proactive mindset.

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Strong attention to detail and organisational skills.

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Passionate about digital innovation and community engagement.

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Committed to continuous learning and development.

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Key Competencies

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Strategic Thinking

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Communication & Influence

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Creativity & Innovation

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Collaboration & Teamwork

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Analytical Thinking

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Customer Focus

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Leadership & People Development

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We look forward to receiving your application!


If you experience any problems, please email europe.recruitment@brighthorizons.com and we will be happy to help.