Job Description

About the Company

STRNG is a disruptive, high-growth fitness and wellness brand co-founded by power couple

Romane and Lisa Lanceford

, two of the UK's most influential fitness creators with a combined audience of over

14 million

followers. Since launching in

2018

, STRNG has built a powerful global community with one clear mission:

to help people become strong from the inside out.

At its core, STRNG is more than just a fitness app, it's a mindset movement. Through

expert-led workout plans

,

smart tracking tech

, and

deep community motivation

, the STRNG platform has already supported

over 100,000 active users

worldwide on their health journeys. From strength training and conditioning to nutrition and self-development, everything we do is about building confidence, consistency, and resilience - physically and mentally.


The brand has quickly evolved into a standout player in the fitness space, recognised for its dynamic content, engaged social following, and authentic voice. Across

Instagram, TikTok, YouTube, and in-app

, STRNG has cultivated a loyal audience that shows up daily for its creators, content, and community-led energy.


As we scale, we're investing in our team to keep pushing the boundaries of what a fitness brand can be and we're now looking for a

Social Media Manager

who's ready to play a key part in that growth.


This role is ideal for someone with creative executional flair, a passion for content creation, and a deep understanding of what drives engagement across platforms like TikTok and Instagram. You'll be joining a small but mighty team where your ideas matter and your output will have an immediate impact.


If you live and breathe content, know how to spot a trend before it hits the For You Page, and are ready to grow with a brand that's genuinely transforming lives... We want to hear from you.

About the Role

Content Creation & Execution

Be the brain and hands behind daily content across

TikTok

,

Instagram

(main and sub-channels), and potentially

YouTube Shorts

Create short-form video content using

CapCut

,

Canva

, and

Adobe Premiere Pro/Spark

-- you'll edit, stylise, and optimise for performance
Produce content that feels fresh, raw, and native to the platform -- think workouts, behind-the-scenes, founder clips, voiceovers, product drops, and sound trends

Help bring new product and brand moments to life with original content that connects and converts

Social Media Management

Own and execute the posting schedule, making sure STRNG shows up daily and with purpose
Respond and engage with our community -- this isn't about "customer service"; it's about building trust and vibe
Monitor content performance and make quick, data-backed calls on what's working and what needs tweaking Collaborate with the founders and wider team on upcoming launches, campaigns, and founder-led moments

Trend Spotting & Growth Strategy

Stay plugged into TikTok and Reels trends -- what's hot, what's next, and how we can make it our own Come with new ideas weekly to keep the content fresh and dynamic Work closely with other creative and marketing team members to bring campaign energy to socials in real-time

Success In 6 Months:

You've mastered the STRNG tone, voice, and energy and made it your playground Our feed is moving fast, staying relevant, and driving real community conversation You've delivered multiple high-performing videos with strong engagement and growth You've built strong content systems that keep everything flowing efficiently

Success In 24 Months:

STRNG is widely recognised as a leader in wellness content and social-first storytelling Our following has grown significantly, particularly on TikTok and Instagram Reels You've been instrumental in launch moments and viral campaigns Your creative ideas have helped evolve STRNG's content from strong to iconic

About You

You've got 2-4 years of hands-on experience managing social for a brand (or you've built your own personal brand from the ground up) You're confident using

CapCut

,

Canva

, and

Adobe Premiere Pro/Spark

You live and breathe fitness, wellness, or lifestyle content. You can write a great caption, film a trending skit, and throw together a killer edit You're proactive, ideas-led, and don't wait to be told what to do - you bring the energy*
You're agile, collaborative, and cool under pressure - we move fast, and you're good with that


We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.