We are seeking a dynamic and creative Social Media Handling professional to elevate our brand presence across various digital platforms. In this role, you will craft engaging content, manage social media campaigns, and analyze performance metrics to build strong relationships with our audience. Your expertise will drive brand awareness, foster community engagement, and support our overall digital marketing strategy. This paid position offers an exciting opportunity to influence brand perception and grow our online footprint through innovative social media management.
Duties
Develop and implement comprehensive social media strategies aligned with brand goals and marketing campaigns
Create compelling content including graphics, videos, photography, and written posts that resonate with target audiences
Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite or Buffer
Monitor social listening channels to track brand mentions, industry trends, and customer feedback for timely responses and insights
Optimize content for SEO by incorporating relevant keywords and hashtags to increase visibility and engagement
Conduct audience analysis using web analytics tools like Google Analytics to measure campaign effectiveness and refine strategies
Collaborate with the public relations team to ensure consistent branding and messaging across all channels
Plan and execute Facebook Advertising campaigns to boost reach and conversions
Edit videos using Adobe Premiere Pro or similar software to produce engaging multimedia content for social platforms
Maintain a consistent brand voice while proofreading all posts for accuracy and quality assurance
Engage with followers by responding promptly to comments, messages, and reviews to foster community trust and loyalty
Experience
Proven experience in social media management within a fast-paced digital marketing environment
Strong proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator for creating visual content
Hands-on experience with social media management platforms like Hootsuite or Buffer for scheduling and analytics
Knowledge of SEO best practices, keyword research, web analytics, and Google Analytics for performance tracking
Familiarity with social listening tools to monitor brand reputation and industry trends
Experience in running paid advertising campaigns on Facebook or other social media platforms including ad creation, targeting, and optimization
Skills in video editing software such as Adobe Premiere Pro or similar for multimedia content production
Ability to craft engaging copy with excellent proofreading skills that align with branding guidelines
Understanding of digital marketing principles including branding, e-commerce integration, and relationship management
Join us to harness the power of social media marketing! Bring your creativity, strategic thinking, and passion for digital storytelling to help us connect authentically with our community. This role is perfect for energetic individuals eager to make a meaningful impact through innovative content creation and effective platform management.