Job Description

About Us

At

West End Outdoors

, we live and breathe adventure. From roof tents and expedition gear to walking kit for the West Highland Way, we're all about helping people get outside and explore.

As an

independent outdoor retailer

, we pride ourselves on our expert advice, personal service, and the genuine enthusiasm our small team brings to everything we do. We're not just selling gear -- we're inspiring adventures.

The Role

We're looking for a

creative, hands-on Store & Marketing Manager

to take the lead in our store operations and drive our marketing presence online and beyond.

This is a

varied, fast-paced, and exciting role

where no two days are the same -- one minute you might be helping a customer choose their first tent, and the next you're crafting an Instagram Reel, sending a Mailchimp campaign, or analysing website traffic.

If you're passionate about the outdoors and want to grow with a small, values-driven business that encourages creativity and initiative, this is the adventure for you.

Key Responsibilities

Retail & Customer Experience

Oversee the daily running of the store, including sales, stock, and merchandising. Deliver friendly, expert advice to customers and ensure exceptional service every time. Support and motivate the team to meet sales goals and maintain a welcoming, adventurous atmosphere. Manage supplier relationships, stock control, and ordering. Represent the brand at trade shows, outdoor events, and with our sister company,

West End Adventure

.

Marketing & Digital

Plan and implement marketing campaigns across email, social media, and digital advertising. Create engaging content for social media (Instagram, Facebook, TikTok) and email newsletters (Mailchimp). Manage and update our website (WordPress), ensuring SEO best practices. Develop digital ad campaigns using Google Ads and track performance via Google Analytics. Design visuals and promotional materials using Canva or Adobe Photoshop. Conduct market research to identify growth opportunities and trends in the outdoor and adventure market. Write copy for website pages, blog posts, and product descriptions that capture our adventurous spirit. Prepare performance reports and help shape marketing strategy alongside the business owner.

What We're Looking For

Previous experience in retail management or a marketing-focused role. A passion for the outdoors -- whether it's hiking, camping, climbing, or paddling. Confident, approachable, and customer-focused. Strong written and visual communication skills. Proficiency with social media, Google Ads, and basic analytics tools. Experience with WordPress, Mailchimp, and Canva (or similar). Highly organised and self-motivated with a creative flair. Comfortable wearing many hats in a small, close-knit team.

What We Offer

Staff discount on a wide range of outdoor gear. Opportunities to attend trade shows and outdoor industry events. A relaxed, friendly, and collaborative work environment. The chance to shape and grow an independent brand. Real creative input into marketing direction and business strategy. A varied, rewarding role where your ideas can truly make an impact.

How to Apply

If you're ready to combine your love for the outdoors with your passion for marketing and people -- we'd love to hear from you!

Please send your

CV

and a

short cover letter

telling us why you're the perfect fit.

Join West End Outdoors. Inspire adventure. Live it every day.

Job Types: Full-time, Permanent

Pay: 28,000.00-33,500.00 per year

Benefits:

Company pension On-site parking Store discount
Work Location: In person