Job Description

About Us:

Sunderland AFC is more than just a football club; we are a proud community institution that embodies the spirit of our city.

At the heart of our club is "The Relentless Obsession"--an unwavering passion which fuels our pursuit of success, inspires our players, and ignites the spirit of our supporters. We embrace every challenge with determination, striving to play the beautiful game with flair and tenacity.

At SAFC, we believe in the power of football to unite and inspire. Our commitment extends beyond the pitch as we strive to make a positive impact through various community initiatives, empowering individuals and celebrating diversity.

Join us on our journey as we continue to build on our legacy, fuelled by "The Relentless Obsession" for greatness.

About the Team:

Our team is committed to fostering a supportive environment that empowers female athletes to showcase their skills and reach their full potential.

We prioritize player development through tailored training programs that focus on technical skills, tactical understanding, and physical fitness.

The Women's Football Team benefits from strong collaboration with our Coaching and Analysis teams, ensuring that our strategies and training sessions are informed by the latest insights and best practices.

The Opportunity:

As the Marketing Lead for the Women's team, you will focus on developing and executing engaging events and initiatives tailored to our target fan audiences, ultimately driving attendance and enhancing community connections. This involves crafting a comprehensive season-long marketing plan aimed at fostering growth across the fan engagement funnel, from initial awareness to matchday attendance.

Central to this position is the responsibility for delivering impactful social engagement activities in conjunction with the communications and content team. This includes leveraging core platforms such as Twitter (X), Instagram, Facebook, and TikTok to support matchdays, highlight player profiles, and tell compelling player stories. The role also encompasses the strategic planning, implementation, and evaluation of campaign activations during key moments of the season, such as the Fixture Launch, Season Launch, and Women's Football Weekend, ensuring our club remains a vibrant presence in the community.

Additionally, the individual will adopt a data-driven approach to audience understanding, enabling the collection and analysis of insights that drive fan engagement and growth.

What We Ask For:

The ideal candidate for this role will possess a recognised marketing qualification or have substantial experience in the marketing field. This foundational knowledge is essential for developing and implementing effective marketing strategies that resonate with our target audiences.

Flexibility is a must, as the role necessitates working evenings and weekends to align with matchdays and other key events. The ability to adapt to a dynamic schedule while maintaining high standards of performance is critical for success in this position. While not mandatory, previous experience in women's sports will be advantageous, providing valuable insights into the unique challenges and opportunities within this area. Furthermore, experience in an elite professional environment will enhance the candidate's ability to navigate the demands of the role effectively.

A desirable asset for applicants is a working knowledge of video production, which can greatly enhance the club's content creation and marketing initiatives. T

A Basic DBS from Sunderland AFC is required.

Why Join Us at SAFC:

At Sunderland AFC, you're not just becoming part of a football club; you're entering a vibrant community fuelled by passion and pride. Our commitment to making a difference means you'll engage with local initiatives that truly matter, allowing you to leave a positive impact right here at home.

You'll thrive in an exciting, dynamic atmosphere where every day is a new adventure filled with the thrill of football and teamwork. We believe in nurturing talent, so you'll have access to training programs and mentorship opportunities.

Our diverse and inclusive culture celebrates individuality, ensuring that every voice is heard and valued. You'll be part of a team that unites in the spirit of collaboration and respect, making your work environment both rewarding and inspiring.

As standard, we also offer the following benefits:

22 days leave (in addition to public holidays), increasing to 27 days after 5 years' service Death in Service Pension Salary Exchange Complimentary Season Tickets Enhanced Paternity, Maternity and Adoption Leave Employee Assistant Programs Various Discount Packages including Club Store Free Parking
Additional benefits may be available dependent on job role and experience.

If you want to join Sunderland AFC and contribute to the rich legacy of our proud club, send your CV to recruitment@safc.com. We can't wait to welcome you to our family!

Equal Opportunities:

Sunderland AFC is an equal opportunity employer. We are committed to a policy of treating all employees and job applicants equally. Our aim is that all colleagues should be able to work in an environment free from discrimination, harassment and bullying.

Safeguarding Children & Vulnerable Adults

Sunderland AFC recognises that the safeguarding and protection of children and vulnerable adults is of paramount importance within the organisation. Sunderland AFC owes a duty of care to safeguard all children and vulnerable adults involved in activities organised by the football club. Sunderland AFC will ensure that safety and protection is given to all children and vulnerable adults involved in activities through adherence to the Safeguarding guidelines adopted by the Club.

Job Types: Full-time, Permanent

Pay: 1.00 per year

Schedule:

Monday to Friday Weekend availability
Work Location: Remote

Application deadline: 18/07/2025