Job Description

Global Operations



TikTok Shop - Campaign Merchandise & Promotion Manager



Location

:



London



Employment Type

:



Regular



Job Code

:



A31579



Responsibilities

About the role:

This role is responsible for developing and executing merchandise selection strategies and promotion subsidy plans for TikTok UK's e-commerce campaigns. You will own key business metrics including GMV scale, operational efficiency, merchant participation rate, and user growth, while aligning strategies with market trends, consumer demands, and platform business objectives. Your work will directly drive sales performance, enhance long-term merchant growth, and deliver genuine value to TikTok users.

Responsibilities:

Develop and optimize end-to-end merchandise strategies for UK campaigns (e.g., seasonal promotions, Black Friday, TikTok Shopping Festivals) by analyzing industry trends, competitor offerings, and TikTok user insights, directly driving GMV, conversion rates, and average order value (AOV) growth. Design merchant incentive mechanisms using platform resources (traffic support, subsidies, data tools) to attract high-quality merchants and premium, competitively priced products; collaborate with the Industry AM team to expand merchant coverage and enhance recruitment efficiency. Create targeted subsidy strategies for campaigns--including user segmentation, subsidy tiering, and promotional tool combinations (coupons, direct subsidy)--and conduct A/B tests to optimise subsidy ROI, unlocking user acquisition and repeat purchase growth. Coordinate with Product, Data Analytics, and Engineering teams to consolidate product feature requirements and build data infrastructure, enabling data-driven strategy adjustments and stakeholder alignment.

Qualifications

Minimum Qualifications:

Education: Bachelor's degree or above, with preference for majors in Marketing, Data Analytics, Statistics, or Business Administration. Work Experience: 2-3 years in marketing strategy, e-commerce operations, or business analytics; prior experience at e-commerce platforms, consulting firms, or e-commerce service providers is highly preferred, with familiarity with UK e-commerce market trends and key campaign cycles a plus. Core Competencies: Strong logical reasoning and data analysis skills, including proficiency in Excel, SQL, and data visualisation tools; experience designing A/B tests and translating data into actionable strategies; ability to align tactics with long-term business goals and balance user experience, merchant interests, and platform KPIs. Soft Skills: Excellent cross-functional communication and collaboration abilities to coordinate resources across BD, Product, and Data teams and deliver projects on tight deadlines; proactive mindset and adaptability to thrive in a fast-paced, dynamic e-commerce environment.

Job Information



About TikTok



TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



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Why Join Us



Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.



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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.



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Diversity & Inclusion



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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.